Aiuta – AI Stylist icon
Aiuta B2B Suite icon

Aiuta

For fashion-conscious consumers seeking styling advice and apparel retailers looking to digitize their product catalogs.

2apps4.3(44K)LifestyleBusiness

Snapshot

Who is Aiuta?

Empowering fashion brands and consumers with AI-driven virtual try-on and styling tools. Bridging the gap between digital visualization and physical retail.

Target audience

Fashion-conscious consumers seeking styling adviceApparel retailers looking to digitize their product catalogs

Rivals analysis in progress

Portfolio

Free 2
2
apps
Business1
Lifestyle1

Last updated

Aiuta – AI Stylist

v3.1.3

6mo ago

Steady

Publisher DNA

What defines Aiuta?

Publisher DNA

Primary focus

Fashion-tech and virtual try-on AI

Scale

indie

Target audience

Fashion-conscious consumers seeking styling advice and apparel retailers looking to digitize their product catalogs.

Origin

We build AI that enhances, not replaces, human creativity, empowering fashion brands with intelligent tools for seamless, personal, and intentional shopping.

Signature Patterns

  • Heavy reliance on generative AI for image-based fashion visualization
  • Dual-market strategy targeting both end-consumers and enterprise retailers
  • Freemium and free-tier pricing models focused on user acquisition and platform integration
  • Core feature set centered on virtual fitting and digital lookbook creation
Steady

Portfolio momentum

Released 4 updates across 2 apps in the last 6 months, indicating a consistent development cadence for their core product suite.

Last release 57d agoActive apps 2

Portfolio

What does Aiuta ship?

Apps

2 apps analysed

Aiuta – AI Stylist icon
Aiuta – AI Stylist

Your personal AI stylist with virtual try-on

4.2(43.8K)
View Intel →
Aiuta B2B Suite icon
Aiuta B2B Suite

Virtual Try-On Solution

4.4(198)
View Intel →

Single-market publisher, every app ships only to United States.

Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

The Analyst's Read

The bottom line on Aiuta

Bottom line

Aiuta is a specialized fashion-tech player successfully diversifying between consumer engagement and B2B enterprise utility. Their ability to maintain high user satisfaction across both segments suggests a strong technical moat in AI-driven garment visualization.

Frequently asked questions

How many apps does Aiuta publish?
Aiuta has 2 apps tracked by Marlvel, primarily in the Business category.
What kind of apps does Aiuta make?
Aiuta's portfolio is concentrated in Business and Lifestyle, with an average rating of 4.3/5 across rated apps.
What is Aiuta's top app?
By review volume across the portfolio, Aiuta – AI Stylist is Aiuta's best-known app tracked by Marlvel.
In how many countries are Aiuta's apps available?
Marlvel has tracked Aiuta's apps across 1 country.

What fed this analysis

Apps analyzed:
2
With full intel:
0
With overview:
2
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Aiuta, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Aiuta intelligence.” Updated 2026-05-08. https://marlvel.ai/publishers/aiuta

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Data licensed under CC-BY-NC 4.0