Last updated 4mo ago

Apple

For apple device owners seeking seamless, privacy-focused integration across communication, productivity, and media management.

Known for

Apple Music

6apps2.2(3.3M) Multi-theme

Who is Apple?

Providing a vertically integrated ecosystem of native utilities to enhance hardware value and user retention.

Target audience

Apple device owners seeking seamlessPrivacy-focused integration across communicationProductivity

Rivals analysis in progress

Portfolio

Last updated

Apple Music

v2.9

5mo ago

Intense

Publisher DNA

What defines Apple?

Publisher DNA

Primary focus

Native OS utilities and ecosystem services

Scale

scale-up

Target audience

Apple device owners seeking seamless, privacy-focused integration across communication, productivity, and media management.

Intense

Portfolio momentum

Released 113 updates across 70 apps in the last 6 months with 87% of the portfolio currently active.

Last release 7d agoActive apps 61Abandoned 9

Portfolio

What does Apple ship?

Apps

6 apps analysed

Sort by

Apple Music

Over 100 million songs.

4.9(3M)

View Intel →

Deep integration with Apple hardware drives ecosystem lock-in

High-fidelity audio quality including lossless and spatial support provides a superior listening experience for audiophiles
Persistent login loops and account access errors on Android devices prevent users from accessing paid content

4.8(258.5K)

0.0

3.8(1.5K)

0.0

Distributed across 20 markets, strongest in Europe.

Based on 1 of 6 apps with localized market data, more coverage rolling in as scans complete · last scanned Aug 2026.

Americas (4)

Brazil1 / 1
Canada1 / 1
Mexico1 / 1
United States1 / 1

Europe (9)

France1 / 1
Germany1 / 1
Italy1 / 1
Netherlands1 / 1
Portugal1 / 1

›+4 more europe markets

Spain1 / 1
Sweden1 / 1
Turkey1 / 1
United Kingdom1 / 1

Asia-Pacific (7)

Australia1 / 1
India1 / 1
Indonesia1 / 1
Japan1 / 1
Singapore1 / 1

›+2 more asia-pacific markets

South Korea1 / 1
Vietnam1 / 1

Core markets (1/1 apps)

AustraliaBrazilCanadaFranceGermanyIndiaIndonesiaItalyJapanMexicoNetherlandsPortugalSingaporeSouth KoreaSpainSwedenTurkeyUnited KingdomUnited StatesVietnam

User Sentiment

How do users feel about their apps?

Positive apps

Neutral / mixed

Negative apps

45/100

Avg sentiment score

Top performer

Apple Music

Mixed sentiment · 45/100

Frequently asked questions

How many apps does Apple publish?

Apple has 6 apps tracked by Marlvel, primarily in the Productivity category.

What kind of apps does Apple make?

Apple's portfolio is concentrated in Productivity and Health & Fitness, with an average rating of 2.2/5 across rated apps.

What is Apple's top app?

By review volume across the portfolio, Apple Music is Apple's best-known app tracked by Marlvel.

In how many countries are Apple's apps available?

Marlvel has tracked Apple's apps across 20 countries.

What fed this analysis

Apps analyzed:: 70
With full intel:: 15
With overview:: 70
Website scraped:: yes
Social presence:: no

Snapshot

Who is Apple?

What defines Apple?

Publisher DNA

Portfolio momentum

What does Apple ship?

Apps

Americas (4)

Europe (9)

Asia-Pacific (7)

Core markets (1/1 apps)

How do users feel about their apps?

Frequently asked questions