AppsFlyer
For enterprise marketers, growth managers, and mobile developers requiring precise attribution, fraud protection, and cross-platform data unification.
My Device ID by AppsFlyer
Snapshot
Who is AppsFlyer?
Providing mobile attribution and marketing analytics tools to help marketers optimize ROI across digital channels. Enabling data-driven decision-making through enterprise-grade measurement and deep linking solutions.
Target audience
Portfolio
Free 8Last updated
My Device ID by AppsFlyer
v1.36.0
5mo ago
Publisher DNA
What defines AppsFlyer?
Publisher DNA
Primary focus
Mobile attribution and marketing analytics tools
Scale
indie
Target audience
Enterprise marketers, growth managers, and mobile developers requiring precise attribution, fraud protection, and cross-platform data unification.
Signature Patterns
- •Focus on B2B utility tools for SDK integration and diagnostic testing
- •Freemium model combining free developer utilities with enterprise-grade platform access
- •Strong emphasis on technical validation, including attribution testing and postback verification
- •Consistent release cadence for diagnostic and integration-focused mobile tools
Portfolio momentum
Released 16 updates across 8 apps in the last 6 months, indicating a high-frequency development cycle focused on maintaining integration tools and platform utilities.
Portfolio
What does AppsFlyer ship?
Apps
8 apps analysed
Privacy-first Data Clean Room innovation
- Utility and Value
- Technical Stability and Authentication
The AppsFlyer Candy Shop Training App is used for training on AppsFlyer
View and share your Device ID. Whitelist device as test device from the app.
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Rivals
Who does AppsFlyer compete with?
The rivals identified
Nemeses(1)
Direct Mobile Measurement Partner (MMP) rival providing real-time attribution and campaign performance monitoring.
Same space(1)
Enterprise BI tool often used to visualize unified marketing data from sources like AppsFlyer.
The Analyst's Read
The bottom line on AppsFlyer
Bottom line
AppsFlyer functions as a critical infrastructure provider for the mobile ecosystem, leveraging a suite of diagnostic tools to ensure high-fidelity data collection. Their portfolio is strategically designed to reduce friction for developers and marketers, reinforcing their position as a market-leading attribution partner.
Frequently asked questions
How many apps does AppsFlyer publish?
What kind of apps does AppsFlyer make?
What is AppsFlyer's top app?
What fed this analysis
- Apps analyzed:
- 8
- With full intel:
- 1
- With overview:
- 8
- Website scraped:
- yes
- Social presence:
- yes
