Awared SLU
For a bifurcated audience consisting of safety-conscious families and individuals seeking interactive AI companionship or rapid branding solutions.
Find My Friends Phone - iMapp
Snapshot
Who is Awared SLU?
Providing essential location-tracking utilities for family safety alongside emerging AI-powered tools for companionship and creative design.
Target audience
Portfolio
Free 8Last updated
Find My Friends Phone - iMapp
v6.0
4mo ago
Publisher DNA
What defines Awared SLU?
Publisher DNA
Primary focus
Utility tracking and AI-driven consumer applications
Scale
indie
Target audience
A bifurcated audience consisting of safety-conscious families and individuals seeking interactive AI companionship or rapid branding solutions.
Origin
Established by 2018, the publisher initially focused on early childhood education before expanding into navigation and AI.
Signature Patterns
- •Heavy integration of generative AI for roleplay and visual asset creation
- •Consistent use of freemium monetization across utility and entertainment categories
- •Broad experimentation across unrelated categories including Navigation, Education, and Social Networking
- •Focus on utility-driven features like geofencing and automated design templates
Portfolio momentum
With 10 releases in the last 6 months and a major update only 12 days ago, the publisher is aggressively iterating on its newer AI and utility titles.
Company profile
medium confidence- Founded
- 2018
Portfolio
What does Awared SLU ship?
Apps
8 apps analysed
Speed monitoring provides specialized utility for parents
- Geofence alerts provide reliable safety monitoring for teenagers and elderly family members
- Subscription billing and account management issues create significant user frustration and perceived unfairness
Distributed across 18 markets, strongest in Europe.
Based on 1 of 8 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (7)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Portugal1 / 1
- Spain1 / 1
›+2 more europe markets
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (7)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+2 more asia-pacific markets
- South Korea1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does Awared SLU compete with?
The rivals identified
Nemeses(1)
Both applications target parents and caregivers with real-time location tracking and geofencing, competing directly for the same user base seeking family safety and coordination.
Contenders(10)
known for
Number tracker: Phone Location
Both applications target families and social groups for location tracking, creating direct competition for the same user base through overlapping feature sets.
Both apps target families and friend groups for real-time location sharing and safety monitoring, competing directly for the same user base seeking coordination tools.
Both apps target parents and friend groups with real-time location tracking, geofencing, and overspeed alerts, creating direct competition for the same user base.
OneLocator targets the same family safety demographic as iMapp, offering direct feature overlap in location sharing, geofencing, and arrival alerts.
Both apps target parents and families for real-time location tracking, competing directly for the same user base through freemium location-sharing models.
Kintra competes for the same family and friend coordination segment by providing real-time location sharing as its primary utility.
Both apps target families and friends requiring real-time location tracking and speed monitoring, creating direct competition for the same user segment.
Both apps target families and friends for location tracking, competing directly for the same user base through shared real-time monitoring and geofencing capabilities.
Both apps target the same audience of friends and family members for location coordination, creating direct competition for users seeking personal safety tools.
Both applications target families and friends for location tracking and geofencing, creating direct competition for the same user base through overlapping safety-focused utility.
Same space(11)
Users report: GPS Location: Friends & Kids targets the same family safety demographic as iMapp but relies on a legacy maintenance-mode architecture.
WhereRU provides a frictionless alternative to iMapp by removing the requirement for target users to install software.
Find My Phone: by Claps offers a specialized offline device recovery tool that complements iMapp's cloud-based tracking.
Phone Tracker: Find My Number extends location tracking capabilities to non-users via SMS requests, bypassing the need for app installation.
Find My Phone By Clapping functions as a specialized device recovery utility that addresses the physical location of phones in dark or cluttered spaces.
Find My Phone By Clap & Alarm focuses on device security and recovery through a combination of acoustic and motion-based alarm triggers.
Find my phone - Device Finder offers a simple acoustic recovery tool for users who struggle to locate devices in indoor environments.
GPS Location Tracker & Find My serves as a direct functional alternative for family safety and device recovery within the same user segment.
Phone Number Location Track expands on basic location tracking by integrating navigation and local discovery tools for a broader utility experience.
Phone Locator and Phone Finder targets the same caregiver demographic as iMapp but emphasizes driving safety and documentation over simple tracking.
Clap to Find My Phone & Finder provides an offline acoustic recovery mechanism that operates independently of the GPS tracking used by iMapp.
New entrants(2)
ElderSafe: Family Locator addresses the family safety market with a specific focus on monitoring elderly parents through check-ins and SOS alerts.
Beacora: Family Locator & GPS simplifies family coordination by removing phone number exchanges in favor of a code-based invitation system.
The Analyst's Read
The bottom line on Awared SLU
Bottom line
Awared SLU is an opportunistic indie publisher successfully leveraging a legacy tracking utility to fund expansion into the AI-companion and design sectors. Their high recent release velocity suggests a disciplined approach to testing new product-market fits in the generative AI space.
Frequently asked questions
How many apps does Awared SLU publish?
What kind of apps does Awared SLU make?
What is Awared SLU's top app?
In how many countries are Awared SLU's apps available?
What fed this analysis
- Apps analyzed:
- 8
- With full intel:
- 0
- With overview:
- 8
- Website scraped:
- yes
- Social presence:
- no
