+5
Awared SLU
For a bifurcated audience consisting of safety-conscious families and individuals seeking interactive AI companionship or rapid branding solutions.
Known for
For a bifurcated audience consisting of safety-conscious families and individuals seeking interactive AI companionship or rapid branding solutions.
Providing essential location-tracking utilities for family safety alongside emerging AI-powered tools for companionship and creative design.
Target audience
Portfolio
Free 8Last updated
iMapp - Find My Friends Phone
v5.7
3mo ago
Primary focus
Utility tracking and AI-driven consumer applications
Scale
indie
Target audience
A bifurcated audience consisting of safety-conscious families and individuals seeking interactive AI companionship or rapid branding solutions.
Origin
Established by 2018, the publisher initially focused on early childhood education before expanding into navigation and AI.
With 10 releases in the last 6 months and a major update only 12 days ago, the publisher is aggressively iterating on its newer AI and utility titles.
8 apps analysed
Speed monitoring provides specialized utility for parents
Distributed across 18 markets, strongest in Europe.
Based on 1 of 8 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
1
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
With over 1 million ratings and a decade of market presence, this app defines the standard for the family-centric location tracking niche.
Strategic outlook coming soon.
What fed this analysis
A high-velocity competitor with 28 releases in six months, demonstrating aggressive feature iteration and market responsiveness.
While primarily a navigation tool, its ubiquitous location-sharing features make it a default, low-friction competitor for casual tracking.
The 'Snap Map' feature has effectively captured the casual friend-finding market, making it a major indirect competitor.
Its 'Live Location' sharing feature serves as a primary, zero-friction alternative for short-term meetups.
