Awared SLU
For a bifurcated audience consisting of safety-conscious families and individuals seeking interactive AI companionship or rapid branding solutions.
Find My Friends Phone - iMapp
Snapshot
Who is Awared SLU?
Providing essential location-tracking utilities for family safety alongside emerging AI-powered tools for companionship and creative design.
Target audience
Portfolio
Free 8Last updated
Find My Friends Phone - iMapp
v6.0
6mo ago
Publisher DNA
What defines Awared SLU?
Publisher DNA
Primary focus
Utility tracking and AI-driven consumer applications
Scale
indie
Target audience
A bifurcated audience consisting of safety-conscious families and individuals seeking interactive AI companionship or rapid branding solutions.
Origin
Established by 2018, the publisher initially focused on early childhood education before expanding into navigation and AI.
Signature Patterns
- •Heavy integration of generative AI for roleplay and visual asset creation
- •Consistent use of freemium monetization across utility and entertainment categories
- •Broad experimentation across unrelated categories including Navigation, Education, and Social Networking
- •Focus on utility-driven features like geofencing and automated design templates
Portfolio momentum
With 10 releases in the last 6 months and a major update only 12 days ago, the publisher is aggressively iterating on its newer AI and utility titles.
Company profile
medium confidence- Founded
- 2018
Portfolio
What does Awared SLU ship?
Apps
8 apps analysed
Speed monitoring provides specialized utility for parents
- Geofence alerts provide reliable safety monitoring for teenagers and elderly family members
- Subscription billing and account management issues create significant user frustration and perceived unfairness
Distributed across 18 markets, strongest in Europe.
Based on 1 of 8 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (7)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Portugal1 / 1
- Spain1 / 1
›+2 more europe markets
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (7)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+2 more asia-pacific markets
- South Korea1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does Awared SLU compete with?
The rivals identified
Nemeses(1)
Both apps target caregivers and parents requiring location verification, competing directly for the same user base through freemium location-tracking and geofencing tools.
Contenders(10)
known for
Number tracker: Phone Location
Both applications target families and social groups for location tracking, competing directly for the same user base through freemium location-sharing models.
Both apps target families and friend groups for real-time location monitoring and safety alerts, competing directly for the same user base through freemium location-sharing models.
Family Nest competes for the same parent-child safety demographic by offering identical real-time location tracking, geofencing, and driving safety alerts.
OneLocator competes directly for the family safety demographic by offering overlapping location sharing and geofencing features that mirror the core utility of iMapp.
Both apps target families and caregivers with real-time location tracking and safety alerts, creating direct competition for the same user base seeking household monitoring.
Both apps target parents and friend groups by offering real-time location tracking and speed monitoring tools. The overlap in core functionality creates direct competition for users seeking safety and coordination features.
Both apps target families and friends for safety monitoring, competing directly for the same user base through freemium location-sharing utilities.
Both applications target the same user base of friends and family needing location coordination, with overlapping core functionality in map-based tracking and arrival notifications.
Both apps target families and friend groups for real-time location coordination and safety monitoring, creating direct competition for the same user base.
Both apps target family and friend location tracking through real-time map sharing and geofencing, competing directly for the same user base of parents and social groups.
Same space(14)
known for
GPS Phone Location Tracker App
It provides a similar group-tracking utility to iMapp, focusing on ease of use for family and friend circles.
This app targets the same family safety demographic as iMapp but relies on a standard invitation-based model for location sharing.
This app targets the same user base as iMapp but differentiates by allowing location requests for non-users.
This app expands the location-sharing utility found in iMapp by adding caller identification and reverse lookup tools.
It provides a similar location-sharing experience to iMapp, focusing on time-limited link sharing for temporary coordination.
It offers a simplified version of iMapp's location-sharing functionality through private circles.
It provides a specialized sound-based recovery tool that serves as a utility companion to iMapp's GPS tracking.
This app mirrors iMapp's core safety features, including geofence alerts and location history for family monitoring.
It addresses the same need for device and family tracking as iMapp, emphasizing real-time map visibility.
This app combines the location tracking found in iMapp with broader navigation and local discovery tools.
known for
Locatoria - Find Location
This app competes for the same parent and friend coordination audience by offering location history reports similar to iMapp.
It serves the same safety-conscious user base as iMapp by offering geofence notifications for specific zones like home or school.
It serves the same privacy-conscious family segment as iMapp, requiring mutual consent for all location sharing.
This app offers a non-GPS alternative for device recovery that complements iMapp's location-based tracking.
New entrants(1)
This app serves the same family safety market as iMapp with a focus on consent-based location sharing.
The Analyst's Read
The bottom line on Awared SLU
Bottom line
Awared SLU is an opportunistic indie publisher successfully leveraging a legacy tracking utility to fund expansion into the AI-companion and design sectors. Their high recent release velocity suggests a disciplined approach to testing new product-market fits in the generative AI space.
Frequently asked questions
How many apps does Awared SLU publish?
What kind of apps does Awared SLU make?
What is Awared SLU's top app?
In how many countries are Awared SLU's apps available?
What fed this analysis
- Apps analyzed:
- 8
- With full intel:
- 0
- With overview:
- 8
- Website scraped:
- yes
- Social presence:
- no
