Bally Bet Sportsbook & Casino icon
MONOPOLY Casino - Real Money icon
MONOPOLY Casino: Real Money icon
+1

Bally's Interactive

For adult users in regulated U.S. states seeking legal sports betting and real-money casino games.

4apps4.6(45.2K)Games

Snapshot

Who is Bally's Interactive?

Providing regulated real-money gambling and sports wagering platforms for adult users in legal U.S. jurisdictions.

Target audience

Adult users in regulated U.S. states seeking legal sports bettingReal-money casino games

Rivals analysis in progress

Portfolio

Free 4
4
apps
Games3

Last updated

Bally Bet Sportsbook & Casino

v18.31.2

4mo ago

Intense

Publisher DNA

What defines Bally's Interactive?

Publisher DNA

Primary focus

Regulated real-money gambling and sports wagering

Scale

indie

Target audience

Adult users in regulated U.S. states seeking legal sports betting and real-money casino games.

Origin

Digital division of Bally's Corporation, a major player in the land-based casino industry.

Signature Patterns

  • Focus on regulated real-money gambling and sports wagering
  • Integration of licensed third-party IP to drive user acquisition
  • High-frequency update cycle for platform maintenance and compliance
  • Geographic restriction to specific legal U.S. jurisdictions
Intense

Portfolio momentum

Released 24 updates across 2 apps in the last 6 months, indicating an intense development cycle for their core platforms.

Last release 11d agoActive apps 2

Portfolio

What does Bally's Interactive ship?

Apps

4 apps analysed

Bally Bet Sportsbook & Casino icon
Bally Bet Sportsbook & Casino

Real Money Gambling & Sports Betting: Vegas Slots, Live NFL Betting, & Parlays.

4.6(40.6K)
View Intel →

Single-market publisher, every app ships only to United States.

Based on 1 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

The Analyst's Read

The bottom line on Bally's Interactive

Bottom line

Bally's Interactive is a focused digital operator leveraging legacy brand recognition and licensed IP to secure a foothold in the regulated U.S. gambling market. Their high development velocity indicates a commitment to platform refinement in a sector where technical reliability is a key differentiator.

Frequently asked questions

How many apps does Bally's Interactive publish?
Bally's Interactive has 4 apps tracked by Marlvel, primarily in the Games category.
What kind of apps does Bally's Interactive make?
Bally's Interactive's portfolio is concentrated in Games, with an average rating of 4.6/5 across rated apps.
What is Bally's Interactive's top app?
By review volume across the portfolio, Bally Bet Sportsbook & Casino is Bally's Interactive's best-known app tracked by Marlvel.
In how many countries are Bally's Interactive's apps available?
Marlvel has tracked Bally's Interactive's apps across 1 country.

What fed this analysis

Apps analyzed:
2
With full intel:
0
With overview:
2
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Bally's Interactive, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Bally's Interactive intelligence.” Updated 2026-04-27. https://marlvel.ai/publishers/bally-s-interactive

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Data licensed under CC-BY-NC 4.0