Bowery Digital
For individuals of all ages seeking accessible ways to improve flexibility, manage pain, and maintain mobility through daily movement habits.
Bend: Stretching & Flexibility
Snapshot
Who is Bowery Digital?
Simplifying daily mobility through accessible stretching and movement routines designed for all ages and fitness levels.
Target audience
Portfolio
Free 3Last updated
Bend: Stretching & Flexibility
v7.5.1
5mo ago
Publisher DNA
What defines Bowery Digital?
Publisher DNA
Primary focus
Health & Fitness · Stretching and mobility tools
Scale
indie
Target audience
Individuals of all ages seeking accessible ways to improve flexibility, manage pain, and maintain mobility through daily movement habits.
Portfolio momentum
Released 4 updates in the last 6 months, though development is heavily concentrated on a single active flagship title while others remain in maintenance.
Portfolio
What does Bowery Digital ship?
Apps
3 apps analysed
Bend is the simple, affordable way to stretch every day with 10 million+ users.
Custom routine builder provides personalized mobility programs
- Five-minute bite-sized stretching routines enable consistent daily habit formation for busy users
- Aggressive and repetitive review prompts interrupt the user experience after completing routines
Distributed across 20 markets, strongest in Asia-Pacific.
Based on 2 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Canada2 / 2
- United States2 / 2
- Brazil1 / 2
- Mexico1 / 2
Europe (9)
- Turkey2 / 2
- United Kingdom2 / 2
- France1 / 2
- Germany1 / 2
- Italy1 / 2
›+4 more europe markets
- Netherlands1 / 2
- Portugal1 / 2
- Spain1 / 2
- Sweden1 / 2
Asia-Pacific (7)
- Australia2 / 2
- India2 / 2
- Indonesia2 / 2
- Singapore2 / 2
- Vietnam2 / 2
›+2 more asia-pacific markets
- Japan1 / 2
- South Korea1 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
78/100
Avg sentiment score
Rivals
Who does Bowery Digital compete with?
The rivals identified
Nemeses(1)
Both apps target the home-based flexibility market, competing for users seeking structured mobility routines to manage physical health.
Contenders(7)
Both apps target the mobility market with freemium models, offering custom routine builders and offline access to users seeking daily stretching habits.
Both apps target the same mobility and flexibility niche, offering customizable routines and daily habit-building tools to users seeking to manage physical tension.
Both apps target office workers and older adults seeking low-impact mobility routines to manage stiffness and pain at home. They compete for the same daily habit-forming user base through accessible, short-duration movement sequences.
Both applications compete for the daily health habit slot by targeting users seeking improved flexibility and physical mobility through guided routines.
Both apps target individuals managing chronic pain and mobility through guided routines, creating direct competition for the same health-conscious user base.
Both apps compete for users seeking low-friction, home-based fitness routines, targeting individuals who prioritize joint health and accessible movement over high-intensity training.
Both apps target sedentary office workers with custom routine builders and guided mobility sessions, creating direct competition for daily habit-forming users.
Same space(5)
GOWOD offers a data-driven mobility test to establish a performance baseline, providing a more technical alternative to Bend's habit-focused tracking.
pliability positions itself as a specialized recovery tool for athletes, contrasting with Bend's focus on general office-worker mobility.
STRETCHIT focuses on specific flexibility milestones like splits and backbends, serving users with more aggressive physical goals than Bend's general maintenance users.
Yoga | Down Dog competes for the same daily-habit user base by using a generative engine to prevent the content fatigue that Bend users experience.
Glo provides a broader wellness library that complements Bend by offering diverse modalities like Pilates and meditation alongside standard yoga.
Frequently asked questions
How many apps does Bowery Digital publish?
What kind of apps does Bowery Digital make?
What is Bowery Digital's top app?
In how many countries are Bowery Digital's apps available?
What fed this analysis
- Apps analyzed:
- 3
- With full intel:
- 1
- With overview:
- 3
- Website scraped:
- yes
- Social presence:
- yes