Bowery Digital
For individuals of all ages seeking accessible ways to improve flexibility, manage pain, and maintain mobility through daily movement habits.
Bend: Stretching & Flexibility
Snapshot
Who is Bowery Digital?
Simplifying daily mobility through accessible stretching and movement routines designed for all ages and fitness levels.
Target audience
Portfolio
Free 3Last updated
Bend: Stretching & Flexibility
v7.5.1
4mo ago
Publisher DNA
What defines Bowery Digital?
Publisher DNA
Primary focus
Health & Fitness · Stretching and mobility tools
Scale
indie
Target audience
Individuals of all ages seeking accessible ways to improve flexibility, manage pain, and maintain mobility through daily movement habits.
Portfolio momentum
Released 4 updates in the last 6 months, though development is heavily concentrated on a single active flagship title while others remain in maintenance.
Portfolio
What does Bowery Digital ship?
Apps
3 apps analysed
Bend is the simple, affordable way to stretch every day with 10 million+ users.
Custom routine builder provides personalized mobility programs
- Five-minute bite-sized stretching routines enable consistent daily habit formation for busy users
- Aggressive and repetitive review prompts interrupt the user experience after completing routines
Distributed across 20 markets, strongest in Asia-Pacific.
Based on 2 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Canada2 / 2
- United States2 / 2
- Brazil1 / 2
- Mexico1 / 2
Europe (9)
- Turkey2 / 2
- United Kingdom2 / 2
- France1 / 2
- Germany1 / 2
- Italy1 / 2
›+4 more europe markets
- Netherlands1 / 2
- Portugal1 / 2
- Spain1 / 2
- Sweden1 / 2
Asia-Pacific (7)
- Australia2 / 2
- India2 / 2
- Indonesia2 / 2
- Singapore2 / 2
- Vietnam2 / 2
›+2 more asia-pacific markets
- Japan1 / 2
- South Korea1 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
78/100
Avg sentiment score
Rivals
Who does Bowery Digital compete with?
The rivals identified
Nemeses(1)
This app dominates the same 'no-equipment' daily routine niche with massive scale and a high-velocity release cadence.
Contenders(2)
High-velocity development and personalized planning capabilities make it a strong alternative for users seeking structured fitness.
Offers a premium, high-production-value video experience that challenges the 'simple' positioning of the target app.
Same space(2)
A legacy fitness platform that provides structured, long-term programs rather than just daily routines.
A major ecosystem player that captures the 'at-home' fitness market with high-quality content.
New entrants(1)
Rapidly growing through gamification and emotional connection, representing a shift toward 'mental-health-first' fitness.
Frequently asked questions
How many apps does Bowery Digital publish?
What kind of apps does Bowery Digital make?
What is Bowery Digital's top app?
In how many countries are Bowery Digital's apps available?
What fed this analysis
- Apps analyzed:
- 3
- With full intel:
- 1
- With overview:
- 3
- Website scraped:
- yes
- Social presence:
- yes