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Buffer: Plan & Schedule Posts icon

Buffer

For social media managers and content creators who require multi-platform consistency and efficient content curation workflows.

2apps2.4(33.2K)Social Networking

Snapshot

Who is Buffer?

Streamlining social media management for creators and professionals. Enabling efficient content scheduling and cross-platform publishing.

Target audience

Social media managersContent creators who require multi-platform consistencyEfficient content curation workflows

Rivals analysis in progress

Portfolio

Free 2
2
apps
Social Networking2

Last updated

Buffer: Plan & Schedule Posts

v15.4.1

5mo ago

Intense

Publisher DNA

What defines Buffer?

Publisher DNA

Primary focus

Social media management and scheduling tools

Scale

indie

Target audience

Social media managers and content creators who require multi-platform consistency and efficient content curation workflows.

Signature Patterns

  • Freemium pricing model across all titles
  • Focus on multi-platform scheduling and cross-posting
  • Integration of content discovery tools via browser extensions
  • Consistent UI/UX design language across mobile and desktop
Intense

Portfolio momentum

Released 12 updates across 2 apps in the last 6 months, indicating active maintenance and feature iteration.

Last release 49d agoActive apps 1Abandoned 1

Portfolio

What does Buffer ship?

Apps

2 apps analysed

  • The application functions as intended for users who correctly configure their device security settings
  • Users report the app fails to function or provide clear guidance on required browser extensions

Single-market publisher, every app ships only to United States.

Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

15/100

Avg sentiment score

The Analyst's Read

The bottom line on Buffer

Bottom line

Buffer maintains a stable, high-utility niche by focusing on the core workflow of content scheduling. Their strong user sentiment suggests high product-market fit for individual creators and small-scale social media managers.

Frequently asked questions

How many apps does Buffer publish?
Buffer has 2 apps tracked by Marlvel, primarily in the Social Networking category.
What kind of apps does Buffer make?
Buffer's portfolio is concentrated in Social Networking, with an average rating of 2.4/5 across rated apps.
What is Buffer's top app?
By review volume across the portfolio, Buffer: Plan & Schedule Posts is Buffer's best-known app tracked by Marlvel.
In how many countries are Buffer's apps available?
Marlvel has tracked Buffer's apps across 1 country.

What fed this analysis

Apps analyzed:
2
With full intel:
0
With overview:
2
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Buffer, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Buffer intelligence.” Updated 2026-05-08. https://marlvel.ai/publishers/buffer-inc

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Data licensed under CC-BY-NC 4.0