Changsha Moxun Culture Media Co.
For mobile users seeking quick, episodic entertainment, specifically targeting fans of genres such as costume dramas and modern 'sweet pet' romance.
Known forAuraReel
AuraReelFor mobile users seeking quick, episodic entertainment, specifically targeting fans of genres such as costume dramas and modern 'sweet pet' romance.
AuraReelDelivering serialized, bite-sized drama series for mobile users seeking quick entertainment during breaks.
Target audience
Portfolio
Free 2Last updated
AuraReel
v1.1.5
4mo ago
Primary focus
Short-form drama streaming platforms
Scale
indie
Target audience
Mobile users seeking quick, episodic entertainment, specifically targeting fans of genres such as costume dramas and modern 'sweet pet' romance.
Released 12 updates across 2 apps in the last 6 months, with the most recent activity occurring 9 days ago.
2 apps analysed
Single-market publisher — every app ships only to United States.
Based on 1 of 2 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
0
Neutral / mixed
1
Negative apps
20/100
Avg sentiment score
With over 4 million reviews, this app dominates the short-drama market share and serves as the primary benchmark for content library scale.
Strategic outlook coming soon.
What fed this analysis
A major player in the short-form drama space with high release velocity and massive user engagement.
A direct competitor with a massive user base and consistent updates, focusing on the same short-drama consumption model.
Demonstrates the highest development velocity in the pool, indicating a highly aggressive product roadmap.
Competes for the same audience segment interested in serialized storytelling, albeit in a text/audio format.
Adjacent entertainment platform competing for the same 'snackable' content consumption time as short dramas.
A recent market entrant (Dec 2025) showing rapid adoption in the short-drama niche.
