ChefSteps

Portfolio

Tasty competes for the same home-cook audience by providing high-engagement recipe discovery and instructional content that serves as a top-of-funnel alternative to Joule's hardware-centric ecosystem.

This app competes for the user's limited mobile screen time by focusing on loyalty rewards and exclusive member benefits.

This app competes for the user's attention in the food space by offering loyalty and reservation tools that drive physical restaurant traffic.

Weber competes by offering a hardware-connected ecosystem that manages the cooking process, similar to Joule's focus on precision hardware control.

ChowNow competes for the user's food-related mobile activity by facilitating direct ordering from local restaurants.

PizzApp+ shares the 'precision cooking' DNA with Joule, focusing on technical calculations for specific culinary outcomes.

Upmenu operates in the food tech space by providing infrastructure for ordering, overlapping with the digital service aspect of food apps.

This newcomer enters the food tech space by providing operational tools for vendors, mirroring the backend utility of food apps.