CITIBANK (HONG KONG)

Fidelity competes directly for the wealth management and investment wallet share of Citibank’s affluent user base, offering a more robust, feature-rich trading ecosystem.

Thndr competes for the younger, mobile-native investor demographic by gamifying the investment experience through simulators and personalized packs.

This app competes for the same digital-first banking audience by prioritizing rapid, QR-based transaction flows and simplified account opening.

connectIPS challenges Citibank’s payment utility by serving as a centralized hub for government payments and inter-bank transfers.

MaxRewards competes for the credit card management segment of Citibank’s app, focusing on maximizing user benefits and rewards.

Paysend competes directly with Citibank’s international transfer capabilities by focusing on speed and card-to-card simplicity.

Polymarket captures the attention of users interested in speculative financial markets and probability-based trading.

Pocket $ is a new entrant focusing on AI-driven financial management and local cash-out convenience.