City of Santa Fe
For tourists and culinary enthusiasts visiting Santa Fe seeking curated, incentivized local experiences and rewards.
Known forSanta Fe Margarita Trail
Santa Fe Margarita TrailFor tourists and culinary enthusiasts visiting Santa Fe seeking curated, incentivized local experiences and rewards.
Santa Fe Margarita TrailProviding visitors with gamified digital experiences to explore local culinary and cultural landmarks through official municipal partnerships.
Target audience
Portfolio
Last updated
Santa Fe Margarita Trail
v3.0.21
4mo ago
Primary focus
Municipal tourism and gamified local guides
Scale
indie
Target audience
Tourists and culinary enthusiasts visiting Santa Fe seeking curated, incentivized local experiences and rewards.
Origin
The publisher launched its digital presence in 2018 to modernize the city's physical tourism trails into mobile experiences.
Maintained a consistent development cycle with 2 updates in the last 6 months for its single active title.
1 app analysed
Santa Fe Margarita Trail promises to be one of your most memorable adventures
Curated local content provides a niche discovery experience
0
Positive apps
0
Neutral / mixed
1
Negative apps
20/100
Avg sentiment score
While focused on beer, it dominates the 'beverage discovery and venue check-in' niche that the Margarita Trail attempts to occupy.
Strategic outlook coming soon.
What fed this analysis
Captures the high-intent dining audience that the Santa Fe Margarita Trail relies on for venue traffic.
A massive community-driven platform that serves as a primary destination for food-related engagement.
Provides curated food content that competes for the same 'leisurely food exploration' time as the target app.
Operates in the Food & Drink category with a focus on curated, structured content similar to a trail guide.
Rapidly growing tool that uses a specific, high-engagement 'scanner' mechanic to drive user retention.
