ClassDojo
For k-12 teachers and school leaders, alongside parents and caregivers seeking visibility into their children's classroom activities.
ClassDojo
Snapshot
Who is ClassDojo?
Connecting K-12 classrooms and homes through a unified communication and behavior management platform.
Target audience
Portfolio
Free 2Last updated
ClassDojo
v17.82.0
6mo ago
Publisher DNA
What defines ClassDojo?
Publisher DNA
Primary focus
K-12 school communication and classroom management
Scale
indie
Target audience
K-12 teachers and school leaders, alongside parents and caregivers seeking visibility into their children's classroom activities.
Origin
Launched in 2012 to help teachers build classroom communities through communication and gamified behavior tools.
Signature Patterns
- •B2B2C distribution model: free for educators to drive institutional adoption, paid for families.
- •Gamified behavior management system utilizing customizable avatars and point-based feedback.
- •Social-style communication feed for sharing classroom photos, videos, and announcements.
- •Freemium monetization strategy centered on premium 'Plus' features for parent users.
Portfolio momentum
Maintains a consistent development cycle for its flagship title, with 4 releases in the last 6 months and the most recent update occurring within 12 days.
Portfolio
What does ClassDojo ship?
Apps
2 apps analysed
Unique gamified behavior loop (Dojo Points)
- Parent-Teacher Communication
- App Freezing and Crashing
Analysis in progress
Distributed across 17 markets, strongest in Asia-Pacific.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (6)
- France1 / 1
- Germany1 / 1
- Portugal1 / 1
- Spain1 / 1
- Turkey1 / 1
›+1 more europe market
- United Kingdom1 / 1
Asia-Pacific (7)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+2 more asia-pacific markets
- South Korea1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
42/100
Avg sentiment score
Rivals
Who does ClassDojo compete with?
The rivals identified
Nemeses(1)
Both platforms compete for the same K-12 school community by providing essential communication and management tools, forcing teachers to choose between ClassDojo's behavior-focused social feed and Google Classroom's assignment-centric workflow.
Same space(7)
ANTON serves as a curriculum-aligned learning alternative that competes for student attention by offering a completely free, ad-free model for K-8 instruction.
Edvoice simplifies school-to-home communication by offering a private channel for grades, attendance, and file sharing.
Campus Parent acts as a mandatory utility for parents to track academic progress within districts that have signed Infinite Campus SIS contracts.
Minecraft Education competes for classroom time by providing a game-based sandbox that integrates with institutional Microsoft 365 infrastructure.
Remind functions as a direct communication rival by providing a privacy-first contact-masking mechanism that prevents the need to share personal phone numbers.
Tapestry Education Platform competes by providing deep observation and assessment tools mapped to specific early years curricula.
TokApp School acts as a communication utility for institutions to send notifications to parents, replacing paper-based school updates.
The Analyst's Read
The bottom line on ClassDojo
Bottom line
ClassDojo is a high-moat incumbent in the education sector that has successfully transitioned from a classroom tool to a primary communication bridge for families. Its strategic verdict rests on its ability to scale parent-side revenue while maintaining its 'free for teachers' promise.
Frequently asked questions
How many apps does ClassDojo publish?
What kind of apps does ClassDojo make?
What is ClassDojo's top app?
In how many countries are ClassDojo's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes