For nature enthusiasts, birders, and citizen scientists, alongside Cornell University alumni and veterinary professionals.
Connecting academic research with global citizen science through high-utility identification tools and community engagement platforms.
Target audience
Rivals analysis in progress
Portfolio
Free 14Last updated
Merlin Bird ID by Cornell Lab
v3.11
3mo ago
Primary focus
Citizen science and academic community tools
Scale
studio
Target audience
Nature enthusiasts, birders, and citizen scientists, alongside Cornell University alumni and veterinary professionals.
Origin
The mobile publishing arm of Cornell University, primarily driven by the Cornell Lab of Ornithology and alumni relations.
The publisher maintains a high release volume with 19 updates in the last 6 months, though activity is concentrated on its flagship scientific titles while 35% of the portfolio remains abandoned.
14 apps analysed
Strong institutional backing
Distributed across 11 markets, strongest in Europe.
Based on 2 of 14 apps with localized market data — more coverage rolling in as scans complete · last scanned .
1
Positive apps
0
Neutral / mixed
1
Negative apps
50/100
Avg sentiment score
Rival analysis coming soon.
Strategic outlook coming soon.
What fed this analysis