Digital Ruby
For hobbyists, students, and professionals in specialized fields like medicine and automotive repair needing precise photo annotation tools.
You Doodle - draw on photos
Snapshot
Who is Digital Ruby?
Providing versatile, all-in-one graphic design and annotation tools for mobile users who require professional-grade features without recurring costs.
Target audience
Rivals analysis in progress
Portfolio
Free 2Last updated
You Doodle - draw on photos
v10.0.2
4mo ago
Publisher DNA
What defines Digital Ruby?
Publisher DNA
Primary focus
Mobile graphics and annotation utilities
Scale
indie
Target audience
Hobbyists, students, and professionals in specialized fields like medicine and automotive repair needing precise photo annotation tools.
Origin
Digital Ruby was founded by Jeff Johnson to develop the You Doodle ecosystem.
Signature Patterns
- •Premium 'pay-once' monetization model with no in-app purchases
- •Focus on cross-functional utility combining drawing, photo editing, and annotation
- •Support for professional-grade hardware and local network collaboration
- •Long-term maintenance of a single, high-performing legacy title
Portfolio momentum
Maintained a single active title with one update in the last 6 months, focusing on stability for its existing paid user base.
Portfolio
What does Digital Ruby ship?
Apps
3 apps analysed
Analysis in progress
Real-time collaborative drawing creates a social engagement loop
- Versatile creative toolset allows users to perform complex photo edits and artistic projects with ease
- Incompatibility with newer mobile operating systems prevents long-term users from accessing their purchased tools
Distributed across 12 markets, strongest in Europe.
Based on 2 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil2 / 2
- Mexico2 / 2
- United States2 / 2
Europe (7)
- France2 / 2
- Germany2 / 2
- Italy2 / 2
- Netherlands2 / 2
- Portugal2 / 2
›+2 more europe markets
- Spain2 / 2
- Sweden2 / 2
Asia-Pacific (2)
- Japan2 / 2
- South Korea2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
The Analyst's Read
The bottom line on Digital Ruby
Bottom line
Digital Ruby is a disciplined indie developer successfully defending a premium utility niche against subscription-based competitors. Their high weighted rating signals strong product-market fit among users seeking a comprehensive, non-recurring creative toolset.
Frequently asked questions
How many apps does Digital Ruby publish?
What kind of apps does Digital Ruby make?
What is Digital Ruby's top app?
In how many countries are Digital Ruby's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes