ViperMX icon
Viper SmartStart icon

DIRECTED

2apps4.6(8.2K)Lifestyle

Publisher DNA

What defines DIRECTED?

AI intelligence is not yet available for DIRECTED. The portfolio data below is up to date.

Portfolio

What does DIRECTED ship?

Apps

2 apps analysed

Analysis in progress

Apple Watch integration provides a high-utility command interface for vehicle security and climate control.

  • Hardware-level integration enables remote engine start and vehicle diagnostics beyond software-only competitors.

Single-market publisher, every app ships only to United States.

Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

Rivals

Who does DIRECTED compete with?

The rivals identified

Nemeses(1)

Zips Car Wash

known forZIPS Car Wash

1 app4.2Lifestyle

ZIPS competes for the same 'connected vehicle owner' demographic by shifting the focus from remote vehicle control to automated, membership-based vehicle maintenance services.

Same space(4)

EverWash Car Club

known forEverWash

1 app4.2Lifestyle

EverWash competes by providing a platform-based approach to unlimited car wash memberships, targeting the same convenience-seeking vehicle owner.

MCCW FRANCHISING COMPANY

known forMr. Clean Car Wash

1 app4.7Lifestyle

This app competes by leveraging a strong brand identity to manage vehicle maintenance memberships and exclusive loyalty rewards.

Quick Quack Car Wash

known formyQQ – Quick Quack

1 app4.8Lifestyle

Quick Quack targets the same automotive lifestyle segment by focusing on frictionless, contactless car wash access for high-volume users.

The NRMA

known forMy NRMA

1 app4.1Lifestyle

This app serves the same lifestyle-oriented vehicle owner by bundling roadside assistance with broader member rewards and fuel savings.

New entrants(2)

AppSisto

known forRadkov

1 app0.0Lifestyle

Radkov enters the lifestyle category by providing local municipal and directory tools that overlap with the utility-focused needs of vehicle owners.

SmartSoft Latvia SIA

known forАЗК

1 app3.9Lifestyle

This app targets the automotive sector by focusing on fuel-related loyalty and station location, competing for the user's 'in-car' attention.

Frequently asked questions

How many apps does DIRECTED publish?
DIRECTED has 2 apps tracked by Marlvel, primarily in the Lifestyle category.
What kind of apps does DIRECTED make?
DIRECTED's portfolio is concentrated in Lifestyle, with an average rating of 4.6/5 across rated apps.
What is DIRECTED's top app?
By review volume across the portfolio, Viper SmartStart is DIRECTED's best-known app tracked by Marlvel.
In how many countries are DIRECTED's apps available?
Marlvel has tracked DIRECTED's apps across 1 country.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by DIRECTED, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “DIRECTED intelligence.” Updated N/A. https://marlvel.ai/publishers/directed

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Data licensed under CC-BY-NC 4.0