Easypaisa bank
easypaisa – a digital bank
Publisher DNA
What defines Easypaisa bank?
AI intelligence is not yet available for Easypaisa bank. The portfolio data below is up to date.
Portfolio
What does Easypaisa bank ship?
Apps
2 apps analysed
Manage your money easily. Pay, invest, save & earn with easypaisa
60+ charity partnerships create a social-impact barrier to entry
- Mobile balance top-ups and utility bill payments function reliably for most users during daily tasks
- Biometric verification failures during login on new devices prevent users from accessing their funds
Manage your money easily. Pay, invest, save & earn with easypaisa
Analysis in progress
Single-market publisher, every app ships only to United States.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Rivals
Who does Easypaisa bank compete with?
The rivals identified
Nemeses(1)
Both apps target mobile-first users seeking digital financial services, though they operate in different geographic markets with distinct core utility focuses.
Contenders(3)
Both apps target users seeking digital-first financial management, though Easypaisa focuses on utility-payment utility in Pakistan while Monzo targets personal finance management via budgeting tools.
Both apps target underbanked populations with mobile-first financial services, competing for users who require basic banking, bill payments, and credit access.
Both applications compete for the same Pakistan-based user base by providing mobile-first utility payments, fund transfers, and digital banking services.
Same space(15)
ACE Money Transfer provides a regulated remittance service that serves as an alternative for users needing compliant, multi-channel international transfers.
Inter Banking acts as a super app for financial services, providing a broader range of investment and banking tools than the utility-focused Easypaisa.
Cash App serves as a peer-to-peer payment alternative that captures daily financial habits through a bundled interface, similar to how Easypaisa anchors users with utility payments.
Sahl focuses on utility bill payments in Egypt, mirroring the core utility-payment habit that drives Easypaisa's daily engagement in Pakistan.
LemFi provides a borderless payment solution that overlaps with Easypaisa's utility by offering multi-currency management for international workers.
Metro Bank Mobile Banking offers a high-street-integrated digital experience, providing a different service model for users seeking traditional banking support.
OnePay competes for primary banking relationships by bundling credit-building tools, providing a more aggressive financial-utility set than Easypaisa.
Orange Money Europe provides a specialized remittance corridor into African mobile wallets, serving a similar user base to Easypaisa's international transfer segment.
Pesa targets the same remittance-heavy user base as Easypaisa, emphasizing zero-fee transfers to compete on price for international payments.
Remitly competes for the same remittance-reliant demographic as Easypaisa, focusing on speed and digital-first delivery to bypass traditional banking friction.
Sendwave functions as a direct remittance alternative for users in Africa and Asia, focusing on mobile money wallet top-ups similar to Easypaisa's core utility.
Taptap Send provides a specialized remittance corridor for the diaspora, acting as a focused alternative to the broader financial services offered by Easypaisa.
TSB Mobile Banking provides a traditional banking interface that competes for the primary account relationship, contrasting with Easypaisa's branchless model.
UBL Digital offers a branchless banking experience in Pakistan, acting as a direct competitor to Easypaisa's account-opening and utility-payment features.
WorldRemit offers a multi-channel payout infrastructure that complements the utility-payment focus of Easypaisa for users managing international financial obligations.
