Easypaisa bank
easypaisa – a digital bank
Publisher DNA
What defines Easypaisa bank?
AI intelligence is not yet available for Easypaisa bank. The portfolio data below is up to date.
Portfolio
What does Easypaisa bank ship?
Apps
2 apps analysed
Manage your money easily. Pay, invest, save & earn with easypaisa
60+ charity partnerships create a social-impact barrier to entry
- Mobile balance top-ups and utility bill payments function reliably for most users during daily tasks
- Biometric verification failures during login on new devices prevent users from accessing their funds
Manage your money easily. Pay, invest, save & earn with easypaisa
Analysis in progress
Single-market publisher, every app ships only to United States.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Rivals
Who does Easypaisa bank compete with?
The rivals identified
Nemeses(1)
Both apps target mobile-first users seeking digital financial services, with Easypaisa focusing on utility payments and micro-loans while Current emphasizes liquidity and credit-building. They compete for the same user base prioritizing branchless, daily financial management.
Contenders(1)
Both apps target the digital-first banking segment, competing for users seeking mobile-based financial management tools, despite operating in distinct geographic markets.
Same space(9)
Cash App competes for the same mobile-first financial wallet share, though it focuses on P2P and retail spending rather than Easypaisa's utility-payment and micro-loan utility.
Sendwave targets the same remittance-reliant audience as Easypaisa, focusing on low-cost international transfers to mobile money networks.
Green Dot provides a similar mobile banking interface for direct deposits and cash management, competing for the same mobile-first banking user base.
OnePay competes for the primary banking relationship by bundling credit-building tools, similar to Easypaisa's micro-loan focus but with a retail-integrated rewards model.
Orange Money Europe provides a similar digital remittance service for international transfers, though it operates across European corridors rather than Pakistan.
Remitly serves the same expatriate audience as Easypaisa, but focuses on international corridors rather than domestic utility bill payments.
Taptap Send targets the same diaspora demographic as Easypaisa for cross-border fund transfers, focusing on speed and digital-first remittance.
TSB Mobile Banking serves as a traditional mobile banking alternative to Easypaisa, focusing on account management and savings pots.
WorldRemit offers a similar remittance utility to Easypaisa, providing multiple payout methods for international money transfers.
