Equilab: Horse Riding Tracker icon

Equestrian Insights AB

For equestrians and horse owners seeking to track training metrics, analyze horse movement, and improve safety during rides.

1app4.8(8.7K)Sports

Snapshot

Who is Equestrian Insights AB?

Providing equestrians with precise performance metrics and safety tracking through sensor-based analysis. Helping riders monitor training progress and share live location data for increased security.

Target audience

EquestriansHorse owners seeking to track training metricsAnalyze horse movement

Active nemesis

Rozga Wojciech

Other rivals

Portfolio

Free 1
1
app
Sports1

Last updated

Equilab: Horse Riding Tracker

v9.260402.15863

7mo ago

Intense

Publisher DNA

What defines Equestrian Insights AB?

Publisher DNA

Primary focus

Sports tracking for equestrian activities

Scale

indie

Target audience

Equestrians and horse owners seeking to track training metrics, analyze horse movement, and improve safety during rides.

Signature Patterns

  • •Focus on sensor-based performance tracking for niche sports
  • •Freemium monetization model
  • •Integration of safety-critical features like live location sharing
  • •High-frequency update cadence
Intense

Portfolio momentum

Released 12 updates in the last 6 months for their single active application, indicating a high-frequency development cycle.

Last release 18d agoActive apps 1

Portfolio

What does Equestrian Insights AB ship?

Apps

1 app analysed

Equilab: Horse Riding Tracker icon
Equilab: Horse Riding Tracker

Equestrian ride tracking, horse management, digital coach, and safety tracker

4.8(8.7K)

Live safety tracking drives high retention among solo riders

  • Sensor-based gait analysis creates a defensible barrier against manual-entry rivals

Distributed across 19 markets, strongest in Europe.

Based on 1 of 1 app with localized market data · last scanned .

Americas (4)

  • Brazil1 / 1
  • Canada1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (9)

  • France1 / 1
  • Germany1 / 1
  • Italy1 / 1
  • Netherlands1 / 1
  • Portugal1 / 1
›+4 more europe markets
  • Spain1 / 1
  • Sweden1 / 1
  • Turkey1 / 1
  • United Kingdom1 / 1

Asia-Pacific (6)

  • Australia1 / 1
  • India1 / 1
  • Indonesia1 / 1
  • Japan1 / 1
  • Singapore1 / 1
›+1 more asia-pacific market
  • Vietnam1 / 1

Core markets (1/1 apps)

AustraliaBrazilCanadaFranceGermanyIndiaIndonesiaItalyJapanMexicoNetherlandsPortugalSingaporeSpainSwedenTurkeyUnited KingdomUnited StatesVietnam

Rivals

Who does Equestrian Insights AB compete with?

The rivals identified

Nemeses(1)

Rozga Wojciech

known forHorse Riding Tracker

1 app4.8Sports

Both apps target the same equestrian demographic by offering GPS-based ride tracking and subscription-gated performance statistics. They compete directly for the same mobile-first user base seeking to quantify their training sessions.

Contenders(10)

Elaine Heney

known forDressage Hero Horse Riding

1 app4.3Sports

Both apps target the equestrian market, but Dressage Hero focuses on structured dressage training content and games while Equilab provides sensor-based performance tracking.

EquiCare App Pty

known forEquiCare - Horse Management

1 app1.8Sports

Both apps target the equestrian market, but EquiCare focuses on administrative stable management while Equilab focuses on performance tracking and safety.

Equimaps Pty

known forCrossCountry 2

1 app4.9Sports

Both apps serve the equestrian market, with Equilab focusing on automated performance tracking while CrossCountry 2 specializes in event course preparation and visualization.

Equipe AB

known forEquipe

1 app5.0Sports

Equipe targets the same equestrian audience by providing competition-day utility, whereas Equilab focuses on daily training and performance tracking.

Equisense

known forEquisense Inside

1 app3.3Sports

Equisense Inside competes for the same equestrian audience by offering training management and community messaging, though it focuses on administrative and social coordination rather than the sensor-based performance tracking found in Equilab.

Extreme Software

known forThe Equestrian App

1 appSports

Both platforms target the equestrian market, but they serve distinct needs: Equilab focuses on automated performance and safety tracking, while the rival centers on administrative horse management tasks like vet visits and invoicing.

Free App Studio

known forHorse Riding: Tracker App

1 app4.3Sports

Both applications target equestrians with ride tracking and safety features, creating direct competition for the same user base.

Krystal Kelly

known forHorse Riding Lessons

1 app4.0Sports

Both apps target the equestrian market, but Horse Riding Lessons focuses on audio-guided training content while Equilab prioritizes sensor-based performance tracking.

Ride iQ

known forRide iQ: Horse Audio Lessons

1 app4.9Sports

Both platforms target the equestrian training market, with Equilab focusing on sensor-based performance metrics while Ride iQ provides instructional audio content for riders.

Rider Guider

known forRider Guider Equestrian App

1 appSports

Both applications target the equestrian training market, but they diverge between Equilab's sensor-driven performance tracking and Rider Guider's audio-coaching instruction model.

Same space(19)

18Birdies

known for18Birdies: Golf GPS Tracker

1 app4.9Sports

18Birdies targets the same performance-tracking demographic as Equilab but shifts the focus from equestrian gait analysis to golf GPS rangefinding and social tournament management.

Amanda Westergren

known forRiding Tracker AI: Eloria

1 app0.0Sports

Eloria Equestrian targets the same performance-analysis market as Equilab, using AI-driven video observation for training logs.

Animalytics

known forHappie Horse Management

1 appSports

Happie Horse Management serves the same equestrian audience as Equilab by focusing on the health and administrative side of horse ownership.

AS Engineering UG (haftungsbeschrankt)

known forVolte Riding

1 app0.0Sports

Volte Riding serves the same equestrian tracking market as Equilab, focusing on gait analysis and rein balance.

CanterLope

known forCanterLope: Horse Riding App

1 app5.0Sports

CanterLope targets the professional side of the equestrian market, providing curriculum management that complements Equilab's individual tracking tools.

Chetan Shah

known forHorse Gait Analysis : EquineAI

1 app1.0Sports

Horse Gait Analysis : EquineAI targets the same biomechanics-focused equestrian audience as Equilab, using AI for movement assessment.

Equiyd

known forEquiyd: Horse Management

3 apps0.0Sports

Equiyd serves the same equestrian management market as Equilab, focusing on centralizing health and performance data.

FEI HorseApp provides administrative utility for the same equestrian community, focusing on regulatory identification rather than individual training tracking.

HorseDay ehf

known forHorseDay | Equestrian tracker

1 app5.0Sports

HorseDay targets the same equestrian demographic as Equilab by combining GPS tracking with health management tools.

Hypecent

known forHorse Riding Tracker - Gallopa

1 app0.0Sports

Gallopa serves the same equestrian ride-tracking market as Equilab, using similar sensor-based gait detection and AI coaching.

margaret kovatch

known forHorse Riding Tracker for Equestrian Sports or Individual Ride.

1 app1.0Sports

Horse Riding Tracker for Equestrian Sports or Individual Ride is a legacy competitor in the same GPS tracking space as Equilab.

Martin Wojtaszek

known forHorse Riding Tracker & Journal

1 app4.2Sports

Horse Riding Tracker & Journal acts as a manual alternative to Equilab, focusing on stable management and qualitative journaling rather than automated sensor data.

MD Shahariar Nazim Joy

known forEquestrian: Horse Care Log

1 app0.0Sports

Equestrian: Horse Care Log serves the same equestrian management market as Equilab but prioritizes privacy and local storage.

Quentin Pleyers

known forStride — Equine Gait Analysis

1 app4.0Sports

Stride serves the same performance-analysis market as Equilab but focuses on video-based gait analysis rather than sensor-based tracking.

Ridesum AB

known forRidesum

1 app3.3Sports

Ridesum serves the same training-focused equestrian audience as Equilab but emphasizes virtual coaching and video analysis.

Serge Cohen

known forEquinex: Horse Ride Tracker

1 app4.5Sports

Equinex competes with Equilab by bundling ride tracking with barn management and health records, creating a broader operational tool for horse owners.

Specter Apps

known forHorse Riding App - Equestrian

1 app0.0Sports

Horse Riding App - Equestrian serves the same management-focused equestrian audience as Equilab, combining tracking with documentation.

TackTack

known forTackTack: Buy&Sell Equestrian

1 app4.4Sports

TackTack complements Equilab by providing a dedicated marketplace for the equipment needs of the same equestrian user base.

Ztabler AB

known forRidely - Horse Riding

1 app4.4Sports

Ridely serves the same equestrian audience as Equilab but focuses on educational content and video-based training rather than sensor-based performance tracking.

New entrants(2)

Piotr Morawski

known forRiding Tracker HorseGirl

1 app0.0Sports

Horse Riding Tracker HorseGirl serves the same equestrian management market as Equilab, combining ride tracking with stable tasks.

Yaniv Kalsky

known forRideTracker: Horse Riding

1 app5.0Sports

RideTracker serves the same equestrian tracking market as Equilab, focusing on automated gait detection and Apple Watch integration.

The Analyst's Read

The bottom line on Equestrian Insights AB

Bottom line

Equestrian Insights AB maintains a strong, singular focus on the equestrian market with a high-utility tool that balances performance analytics and safety. Their intense development velocity suggests a commitment to refining the core tracking experience for a dedicated user base.

Frequently asked questions

How many apps does Equestrian Insights AB publish?
Equestrian Insights AB has 1 app tracked by Marlvel, primarily in the Sports category.
What kind of apps does Equestrian Insights AB make?
Equestrian Insights AB's portfolio is concentrated in Sports, with an average rating of 4.8/5 across rated apps.
What is Equestrian Insights AB's top app?
By review volume across the portfolio, Equilab: Horse Riding Tracker is Equestrian Insights AB's best-known app tracked by Marlvel.
In how many countries are Equestrian Insights AB's apps available?
Marlvel has tracked Equestrian Insights AB's apps across 19 countries.

What fed this analysis

Apps analyzed:
1
With full intel:
0
With overview:
1
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Equestrian Insights AB, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Equestrian Insights AB intelligence.” Updated 2026-05-04. https://marlvel.ai/publishers/equestrian-insights-ab

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Data licensed under CC-BY-NC 4.0