FamilySearch DMAP icon
FamilySearch Get Involved icon
FamilySearch Memories icon
+5

FamilySearch

For individuals and families conducting ancestry research, ranging from hobbyists to serious genealogists seeking historical documentation.

8apps4.8(484.6K)ReferenceReferencia

Snapshot

Who is FamilySearch?

Providing free, collaborative access to global genealogical records and family tree management for ancestry researchers.

Target audience

IndividualsFamilies conducting ancestry researchRanging from hobbyists to serious genealogists seeking historical documentation

Active nemesis

Ancestry.com

Other rivals

Portfolio

Free 8
8
apps
Reference3
Referencia2

Last updated

FamilySearch Tree

v5.5.0

5mo ago

Steady

Publisher DNA

What defines FamilySearch?

Publisher DNA

Primary focus

Genealogy and historical record management

Scale

indie

Target audience

Individuals and families conducting ancestry research, ranging from hobbyists to serious genealogists seeking historical documentation.

Signature Patterns

  • 100% free access model with no in-app monetization or tiered pricing
  • Focus on collaborative, shared data structures rather than private user silos
  • High-frequency maintenance of a single, deep-feature flagship title
  • Integration of physical historical records with digital tree management tools
Steady

Portfolio momentum

Released 2 updates for their single flagship app in the last 6 months, with the most recent major update occurring 35 days ago.

Last release 35d agoActive apps 1

Portfolio

What does FamilySearch ship?

Apps

8 apps analysed

Single-market publisher, every app ships only to United States.

Based on 1 of 8 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

1

Neutral / mixed

0

Negative apps

65/100

Avg sentiment score

Rivals

Who does FamilySearch compete with?

The rivals identified

Nemeses(1)

Ancestry.com

known forAncestry: Family History & DNA

1 app4.8Reference

Ancestry competes directly for genealogy researchers by offering a massive 30-billion-record database and DNA integration, contrasting with FamilySearch's entirely free model.

Contenders(3)

Denali Digital

known forHeritage: Ancestry & Ethnicity

1 appReference

Both target users interested in genealogy, but Heritage competes for casual users by offering instant photo-based lineage predictions instead of traditional record research.

MS GESTION&CONSEIL

known forFamily Tree Maker & Heritage

1 app4.5Reference

Both apps target users documenting family history, but Family Tree Maker & Heritage focuses on offline data entry and PDF exports, contrasting with FamilySearch Tree's cloud-based collaborative model.

MyHeritage.com

known forMyHeritage: Family Tree & DNA

1 app4.4Reference

Both platforms target genealogy researchers building family trees, competing directly for user time and historical data input. MyHeritage monetizes via freemium subscriptions and DNA analysis, while FamilySearch relies on a completely free collaborative model.

The Analyst's Read

The bottom line on FamilySearch

Bottom line

FamilySearch International is a dominant non-profit player in the reference category, successfully competing with paid incumbents through a free, collaborative data model. Their weighted 4.84★ rating across nearly 500k reviews indicates exceptional product-market fit and high user trust in their data-heavy utility.

Frequently asked questions

How many apps does FamilySearch publish?
FamilySearch has 8 apps tracked by Marlvel, primarily in the Reference category.
What kind of apps does FamilySearch make?
FamilySearch's portfolio is concentrated in Reference and Referencia, with an average rating of 4.8/5 across rated apps.
What is FamilySearch's top app?
By review volume across the portfolio, FamilySearch Tree is FamilySearch's best-known app tracked by Marlvel.
In how many countries are FamilySearch's apps available?
Marlvel has tracked FamilySearch's apps across 1 country.

What fed this analysis

Apps analyzed:
1
With full intel:
1
With overview:
1
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by FamilySearch, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “FamilySearch intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/familysearch-international

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Data licensed under CC-BY-NC 4.0