FBL Financial Group

Known for

Farm Bureau Financial Services

1app

Active nemesis

Fidelity Investments

Other rivals

Publisher DNA

AI intelligence is not yet available for FBL Financial Group. The portfolio data below is up to date.

Top niches they play in

Investing Dashboards1 app

Explore the Investing Dashboards niche

See every app competing in FBL Financial Group's strongest niche.

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Portfolio

Apps

1 app analysed

Sort by

Farm Bureau Financial Services

3.4(107)

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Farm Bureau Financial Services screenshot 1

Farm Bureau Financial Services screenshot 2

Farm Bureau Financial Services screenshot 3

Accessing insurance policy documents and digital ID cards provides utility for policyholders
Persistent login failures and account access errors prevent users from viewing policy information

User sentiment

Positive apps

Neutral / mixed

Negative apps

25/100

Avg sentiment score

Top performer

Farm Bureau Financial Services

Frustrated sentiment

Rivals

The rivals identified

Nemeses(1)

Fidelity Investments

known forFidelity Investments

1 app

So what?

Strategic outlook coming soon.

Frequently asked questions

How many apps does FBL Financial Group publish?

FBL Financial Group has 1 app tracked by Marlvel, primarily in the Finance category.

What kind of apps does FBL Financial Group make?

FBL Financial Group's portfolio is concentrated in Finance, with an average rating of 3.4/5 across rated apps.

Portfolio

Free 1

app

Finance1

Last updated

Farm Bureau Financial Services

v2.3.6

2mo ago

Single-market publisher — every app ships only to United States.

Based on 1 of 1 app with localized market data · last scanned May 2026.

Americas (1)

United States1 / 1

Core markets (1/1 apps)

United States

Fidelity competes for the same financial wallet share, positioning itself as the primary hub for investment management and insurance-adjacent financial planning.

Contenders(4)

AceTrader

known forTradeVision

1 app4.8Finance

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TradeVision targets the active trader segment, competing for the attention of users who manage their own financial growth.

AgMarket Consulting

known forAgMarket.Net®

1 app4.6Finance

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Infor Global Solutions

known forInfor EPM

1 app5.0Finance

View Intel →

Kenanga Investment Bank Berhad

known forKenanga Digital Investing

1 app5.0Finance

View Intel →

Same space(4)

FlipItNews

known forFlipItMoney (FlipItNews)

1 app4.7Finance

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FlipItMoney competes for user engagement by providing financial news and stock insights in a digestible format.

Incpt.Mobis

known for10bII Financial Calculator PRO

1 app4.6Finance

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ION

known forION: Mergermarket & Debtwire

1 appFinance

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ION provides market-moving intelligence that competes for the time and attention of professional financial users.

SPORTTRADE

known forSporttrade: Prediction Markets

1 app4.7Finance

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New entrants(2)

Guild Craft Builder

known forMadacash Compare

1 app4.8Finance

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Madacash is a new entrant focusing on loan comparison, which competes with Farm Bureau's financial services offerings.

Jaydip Jethva

known forShare Market Calculator

1 app0.0Finance

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What is FBL Financial Group's top app?

Based on user sentiment and following across the portfolio, Farm Bureau Financial Services stands out as FBL Financial Group's flagship app tracked by Marlvel.

In how many countries are FBL Financial Group's apps available?

Marlvel has tracked FBL Financial Group's apps across 1 country.

This app directly targets the agricultural demographic, overlapping significantly with Farm Bureau's core rural client base.

Infor competes for the business-user segment, providing high-level dashboarding and financial performance management tools.

Kenanga competes by offering automated AI-driven wealth management, appealing to users seeking passive financial growth.

This app serves as a utility tool for the same financial calculations that Farm Bureau users perform during policy reviews.

Sporttrade competes for the 'gamified' financial experience, attracting users interested in speculative market movements.

This newcomer provides specialized calculation tools for market participants, overlapping with general financial utility needs.

Snapshot

Publisher DNA

Top niches they play in

Portfolio

Apps

User sentiment

Rivals

The rivals identified

Nemeses(1)

So what?

Frequently asked questions

Americas (1)

Core markets (1/1 apps)

Contenders(4)

Same space(4)

New entrants(2)