Fitting & Zidd
For local shoppers in the U.S. seeking brand deals and members of the YARD yoga/Pilates studios in Japan.
Known forCard Yard
Card YardFor local shoppers in the U.S. seeking brand deals and members of the YARD yoga/Pilates studios in Japan.
Card YardConnecting physical retail and wellness services to digital loyalty and discovery tools for local consumers.
Target audience
Portfolio
Free 1Last updated
Card Yard
v1.4
7mo ago
Primary focus
Local retail discovery and wellness studio utilities
Scale
indie
Target audience
Local shoppers in the U.S. seeking brand deals and members of the YARD yoga/Pilates studios in Japan.
Released 5 updates across 2 apps in the last 6 months, with the most recent activity occurring 14 days ago.
2 apps analysed
The official app for yoga studio "YARD" is now available. This is the official app for YARD, a room-temperature yoga and Pilates studio whose physical stores are mainly located in the Kanto area.
Cross-studio access provides location flexibility
Single-market publisher — every app ships only to United States.
Based on 1 of 2 apps with localized market data — more coverage rolling in as scans complete · last scanned .
User-sentiment analysis coming soon.
Dominates the studio-based fitness market with a massive network effect and cross-studio booking capabilities that directly threaten single-studio apps.
Strategic outlook coming soon.
What fed this analysis
A direct thematic competitor focusing on deep yoga content and community, serving the same core user intent as Card Yard.
Strong niche competitor that dominates the home-practice segment through highly customizable, algorithmically generated yoga and meditation sessions.
Adjacent category leader that captures the broader health-tracking market, often serving as a secondary tool for yoga practitioners.
Corporate-focused fitness aggregator that competes for the same physical-studio-access market share as Card Yard.
Positions yoga as a high-intensity fitness activity, appealing to a younger, performance-oriented demographic.
Aggressive release cadence and focus on short-form, goal-oriented fitness programs make it a rising threat in the yoga space.
