Flipboard

Known for

Briefing

2apps

Active nemesis

Google

Other rivals

Publisher DNA

AI intelligence is not yet available for Flipboard. The portfolio data below is up to date.

Top niches they play in

Sports News Aggregators1 app

Explore the Sports News Aggregators niche

See every app competing in Flipboard's strongest niche.

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Portfolio

Apps

2 apps analysed

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Briefing

Briefing delivers quick access to the stories that matter most to you.

3.5(751.5K)

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21-language library functions as a B2B distribution moat

Diverse magazine selection allows users to follow specific interests and niche topics
Forced pre-installation and inability to uninstall the application consumes device storage space

Flipboard:Your Social Magazine

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Analysis in progress

User sentiment

Positive apps

Neutral / mixed

Negative apps

35/100

Avg sentiment score

Top performer

Briefing

Frustrated sentiment

Rivals

The rivals identified

Nemeses(1)

Google

known forGoogle News

1 app

So what?

Strategic outlook coming soon.

Frequently asked questions

How many apps does Flipboard publish?

Flipboard has 2 apps tracked by Marlvel, primarily in the News & Magazines category.

What kind of apps does Flipboard make?

Flipboard's portfolio is concentrated in News & Magazines, with an average rating of 3.5/5 across rated apps.

apps

News & Magazines1

Last updated

Briefing

v3.4.11

4mo ago

Single-market publisher — every app ships only to United States.

Based on 1 of 2 apps with localized market data — more coverage rolling in as scans complete · last scanned May 2026.

Americas (1)

United States1 / 1

Core markets (1/1 apps)

United States

Google News serves as the primary market leader by leveraging deep integration with the Android ecosystem and massive scale in content aggregation.

Contenders(3)

Feedly

known forFeedly - Smart News Reader

1 app4.5News & Magazines

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Feedly targets the power-user segment, offering granular control over content sources that casual readers do not require.

Particle Media

known forNewsBreak: Local News & Alerts

1 app4.8News & Magazines

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SmartNews

known forSmartNews: Breaking News

1 app4.6News & Magazines

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Same space(2)

A Medium

known forMedium: Read & Write Stories

1 app4.7News & Magazines

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Medium occupies the long-form content space, serving as a platform for creators rather than just a news aggregator.

Snapwise

known forGround News

1 app4.7News & Magazines

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New entrants(2)

known forReddit

1 app4.6News & Magazines

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Reddit is an emerging threat in news discovery due to its community-driven curation and massive user-generated content volume.

Substack

known forSubstack

1 app4.9News & Magazines

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What is Flipboard's top app?

Based on user sentiment and following across the portfolio, Briefing stands out as Flipboard's flagship app tracked by Marlvel.

In how many countries are Flipboard's apps available?

Marlvel has tracked Flipboard's apps across 1 country.

NewsBreak dominates the local news niche, providing a specific value proposition that general aggregators often overlook.

SmartNews is a direct competitor in the news aggregation space, focusing on high-speed delivery and offline reading capabilities.

Ground News differentiates by providing 'blindspot' analysis and media bias reporting for news consumers.

Substack is rapidly emerging as a threat by shifting the news consumption model from aggregators to direct-to-creator newsletters.

Snapshot

Publisher DNA

Top niches they play in

Portfolio

Apps

User sentiment

Rivals

The rivals identified

Nemeses(1)

So what?

Frequently asked questions

Americas (1)

Core markets (1/1 apps)

Contenders(3)

Same space(2)

New entrants(2)