FreshBooks Invoicing App icon
Invoice Creator by FreshBooks icon

FreshBooks

For small business owners, freelancers, and service-based professionals requiring mobile access to financial documentation and client billing.

2apps4.8(11.5K)Business

Snapshot

Who is FreshBooks?

Streamlining financial management for small business owners through integrated invoicing and expense tracking tools. Enabling professional billing and tax preparation via mobile-first accounting workflows.

Target audience

Small business ownersFreelancersService-based professionals requiring mobile access to financial documentation

Rivals analysis in progress

Portfolio

Free 2
2
apps
Business2

Last updated

FreshBooks Invoicing App

v1.236.0

5mo ago

Active

Publisher DNA

What defines FreshBooks?

Publisher DNA

Primary focus

Business accounting and invoicing software

Scale

indie

Target audience

Small business owners, freelancers, and service-based professionals requiring mobile access to financial documentation and client billing.

Signature Patterns

  • Focus on B2B productivity and financial management tools
  • Freemium pricing model transitioning to subscription-based accounting services
  • Integration of automated administrative features like payment reminders and mileage tracking
  • Emphasis on professional, customizable templates for client-facing documentation
Active

Portfolio momentum

Released 9 updates across 2 apps in the last 6 months, with the primary invoicing application receiving a major update within the last 30 days.

Last release 23d agoActive apps 1Abandoned 1

Portfolio

What does FreshBooks ship?

Apps

2 apps analysed

Distributed across 8 markets, strongest in Asia-Pacific.

Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Europe (2)

  • Turkey1 / 1
  • United Kingdom1 / 1

Asia-Pacific (5)

  • Australia1 / 1
  • India1 / 1
  • Indonesia1 / 1
  • Singapore1 / 1
  • Vietnam1 / 1

Core markets (1/1 apps)

AustraliaIndiaIndonesiaSingaporeTurkeyUnited KingdomUnited StatesVietnam

The Analyst's Read

The bottom line on FreshBooks

Bottom line

FreshBooks maintains a disciplined focus on the business utility category, successfully converting mobile users into their broader accounting ecosystem. Their high-utility feature set and consistent update cadence demonstrate a strong commitment to the professional productivity niche.

Frequently asked questions

How many apps does FreshBooks publish?
FreshBooks has 2 apps tracked by Marlvel, primarily in the Business category.
What kind of apps does FreshBooks make?
FreshBooks's portfolio is concentrated in Business, with an average rating of 4.8/5 across rated apps.
What is FreshBooks's top app?
By review volume across the portfolio, FreshBooks Invoicing App is FreshBooks's best-known app tracked by Marlvel.
In how many countries are FreshBooks's apps available?
Marlvel has tracked FreshBooks's apps across 8 countries.

What fed this analysis

Apps analyzed:
2
With full intel:
0
With overview:
2
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by FreshBooks, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “FreshBooks intelligence.” Updated 2026-05-08. https://marlvel.ai/publishers/freshbooks

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Data licensed under CC-BY-NC 4.0