Gray Television Group
For local residents and commuters requiring real-time, location-specific weather alerts and regional news.
KY3 Weather
Snapshot
Who is Gray Television Group?
Delivering hyper-local weather and news updates to regional US communities through station-branded mobile experiences.
Target audience
Portfolio
Free 121Last updated
KY3 Weather
v6.1.601
5mo ago
Publisher DNA
What defines Gray Television Group?
Publisher DNA
Primary focus
Hyper-local news and weather broadcasting
Scale
scale-up
Target audience
Local residents and commuters requiring real-time, location-specific weather alerts and regional news.
Origin
A major television broadcasting company managing a network of local stations across the United States.
Signature Patterns
- •Standardized 'First Alert' branding across weather-focused applications
- •Monetization via a 100% free, ad-supported model
- •Heavy reliance on high-resolution radar and NWS alert integration
- •Station-specific localization for every app in the portfolio
- •Uniform technical features across regional markets, including GPS location awareness
Portfolio momentum
Executed 274 updates across 76 active apps in the last 6 months, demonstrating a highly active and centralized development lifecycle.
Company profile
medium confidence- Headquarters
- Fort Wayne, IN
Portfolio
What does Gray Television Group ship?
Apps
121 apps analysed
Analysis in progress
The 13abc Weather App gives you the latest weather for our viewing region.
Single-market publisher, every app ships only to United States.
Based on 32 of 121 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States32 / 32
Core markets (32/32 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
2
Neutral / mixed
1
Negative apps
51/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Gray Television Group compete with?
The rivals identified
Nemeses(1)
As a Tegna-owned local news powerhouse, it represents the gold standard for regional broadcast-to-mobile conversion, directly mirroring the target's business model.
Contenders(3)
A cable-provider-backed news app that excels at bridging the gap between traditional television and digital-first news consumption.
A strong regional competitor that demonstrates how to maintain high user engagement through localized community reporting.
Provides a secondary data point for the Disney local news template, demonstrating how to scale regional content effectively.
Same space(3)
The industry benchmark for live news streaming and breaking news notification speed.
An aggregator-first model that dominates the local news space through algorithmic content curation rather than broadcast production.
Users report: A specialized, high-utility app that captures the 'emergency information' segment of the local news market.
New entrants(1)
Continues to iterate on the 'Full Coverage' feature, which remains the most significant threat to traditional news app discovery.
The Analyst's Read
The bottom line on Gray Television Group
Bottom line
Gray Television is a dominant regional player using a 'templated-local' strategy to capture high-intent weather traffic. Their ability to maintain 76 active, highly-rated apps with frequent updates suggests a mature, scalable mobile infrastructure.
Frequently asked questions
How many apps does Gray Television Group publish?
What kind of apps does Gray Television Group make?
What is Gray Television Group's top app?
In how many countries are Gray Television Group's apps available?
What fed this analysis
- Apps analyzed:
- 76
- With full intel:
- 0
- With overview:
- 76
- Website scraped:
- yes
- Social presence:
- yes