Groundfloor Finance
Groundfloor: Invest In Homes
Publisher DNA
What defines Groundfloor Finance?
AI intelligence is not yet available for Groundfloor Finance. The portfolio data below is up to date.
Portfolio
What does Groundfloor Finance ship?
Apps
1 app analysed
$10 minimum investment lowers entry barrier
- SEC-regulated status builds trust with non-accredited investors
Single-market publisher, every app ships only to United States.
Based on 1 of 1 app with localized market data Β· last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does Groundfloor Finance compete with?
The rivals identified
Nemeses(1)
Fidelity competes for the same retail investor wallet by offering a comprehensive, multi-asset platform that dwarfs Groundfloor's niche focus on real estate debt.
Contenders(4)
D360 targets the same demographic looking for accessible, digital-first financial products that simplify wealth management.
Mox captures the same 'passive income' audience by offering daily interest crediting and integrated investment products within a banking app.
Both platforms focus on democratizing access to specific debt-based investment vehicles, though they cater to different regulatory and cultural frameworks.
ZA Bank competes for the user's liquid capital by offering high-engagement banking features that incentivize keeping money within their ecosystem.
Same space(4)
Mortgage Pal targets the same real estate-interested audience, helping them understand the debt side of property ownership.
This app serves the same 'financial literacy' user base that uses Groundfloor's tools to calculate potential returns on their investments.
Quidax serves the same retail finance audience that requires quick, reliable data to make informed decisions about their money.
MaxRewards competes for the user's attention by optimizing their existing financial assets to generate passive value.
New entrants(2)
This app targets the same DIY investor demographic that uses Groundfloor to plan their investment strategies.
Project Escape appeals to the same 'passive income' and 'financial independence' mindset that drives Groundfloor's user base.