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Guidebook

For event planners and organizational administrators in higher education, corporate enterprise, and non-profit sectors.

Known forGuidebook
17apps3.7(4.1K)Business

Snapshot

Who is Guidebook?

Providing a unified event management platform to streamline logistics and attendee engagement for conferences, campuses, and corporate events.

Target audience

Event plannersOrganizational administrators in higher educationCorporate enterprise

Active nemesis

Whova

Other rivals

Portfolio

Free 17
17
apps
Business1

Last updated

Guidebook

v9.6.9

3mo ago

Active

Publisher DNA

What defines Guidebook?

Publisher DNA

Primary focus

Event management and attendee engagement software

Scale

indie

Target audience

Event planners and organizational administrators in higher education, corporate enterprise, and non-profit sectors.

Signature Patterns

  • Comprehensive B2B event management platform
  • Freemium model with custom enterprise pricing
  • Focus on attendee-facing features like scheduling and social feeds
  • Cross-industry utility spanning education to corporate enterprise
Active

Portfolio momentum

Released 5 updates across 1 app in the last 6 months, indicating active maintenance and development of their core platform.

Last release 22d agoActive apps 1

Portfolio

What does Guidebook ship?

Apps

17 apps analysed

Single-market publisher, every app ships only to United States.

Based on 1 of 17 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

25/100

Avg sentiment score

Rivals

Who does Guidebook compete with?

The rivals identified

Nemeses(1)

Whova

known forWhova - Event & Conference App

1 app4.8Business

Whova dominates the event management space with massive scale and a feature-rich ecosystem that directly overlaps with Guidebook's core utility.

Contenders(1)

Cvent

known forCvent Events

1 app4.8Business

Cvent is a major enterprise-grade competitor that provides a full-lifecycle event management platform.

Same space(3)

Eventbrite

known forEventbrite

1 app4.9Business

While primarily a ticketing platform, Eventbrite's massive user base makes it a significant adjacent competitor for event discovery.

Grenadine

known forGrenadine Event Guide

1 app3.3Business

A niche player in the event guide space with a smaller footprint and limited market penetration.

SWAPCARD

known forSwapcard - Smart Event App

1 app3.7Business

A direct competitor in the event app space, though currently showing lower user engagement and update velocity.

New entrants(1)

Airmeet

known forAirmeet

1 app4.5Business

An emerging player focused on virtual and hybrid event experiences, though currently showing low update velocity.

The Analyst's Read

The bottom line on Guidebook

Bottom line

Guidebook maintains a stable position as a specialized B2B toolset for event logistics. Their ability to serve diverse institutional sectors with a single, highly-rated application demonstrates strong product-market fit in the event technology space.

Frequently asked questions

How many apps does Guidebook publish?
Guidebook has 17 apps tracked by Marlvel, primarily in the Business category.
What kind of apps does Guidebook make?
Guidebook's portfolio is concentrated in Business, with an average rating of 3.7/5 across rated apps.
What is Guidebook's top app?
By review volume across the portfolio, Guidebook is Guidebook's best-known app tracked by Marlvel.
In how many countries are Guidebook's apps available?
Marlvel has tracked Guidebook's apps across 1 country.

What fed this analysis

Apps analyzed:
1
With full intel:
1
With overview:
1
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Guidebook, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Guidebook intelligence.” Updated 2026-05-09. https://marlvel.ai/publishers/guidebook-inc

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Data licensed under CC-BY-NC 4.0