Hancock Whitney

Who is Hancock Whitney?

Providing comprehensive mobile banking and financial management tools for personal, business, and wealth management clients.

Target audience

Existing Hancock Whitney customersIncluding retail bankersBusiness owners

Rivals analysis in progress

Portfolio

Free 4

apps

Finance4

Last updated

Hancock Whitney Bank

v6.11.6

3mo ago

Intense

Publisher DNA

Primary focus

Mobile banking and financial services

Scale

indie

Target audience

Existing Hancock Whitney customers, including retail bankers, business owners, and high-net-worth wealth management clients.

Signature Patterns

•Segmented app strategy targeting specific financial personas (Retail, Business, Wealth, Mortgage).
•Zero-cost utility model designed for customer retention rather than direct app store monetization.
•Integration of third-party financial tools like Zelle and external account aggregation into proprietary interfaces.
•Aggressive maintenance schedule with frequent updates across the entire portfolio to ensure security and functionality.

Intense

Portfolio momentum

The publisher maintained an intense development pace with 12 releases across 4 apps in the last 6 months, with the most recent major update occurring 17 days ago.

Last release 17d agoActive apps 4