Hers: Women’s Healthcare icon
Hers: Women’s Healthcare icon
Hims & Hers icon
+1

Hims & Hers

For adults seeking discreet, remote medical consultations and prescription treatments for common health and wellness concerns.

4apps4.7(108.4K)MedicalHealth & Fitness

Snapshot

Who is Hims & Hers?

Providing remote access to licensed medical providers for personalized prescription treatments and health programs. Simplifying healthcare through a direct-to-consumer digital platform.

Target audience

Adults seeking discreetRemote medical consultationsPrescription treatments for common health

Rivals analysis in progress

Portfolio

Free 4
4
apps
Medical3
Health & Fitness1

Last updated

Hims: Telehealth for Men

v6.16.0

4mo ago

Intense

Publisher DNA

What defines Hims & Hers?

Publisher DNA

Primary focus

Telehealth and prescription wellness services

Scale

indie

Target audience

Adults seeking discreet, remote medical consultations and prescription treatments for common health and wellness concerns.

Signature Patterns

  • Subscription-based monetization model for ongoing treatment plans
  • Focus on remote medical consultations and prescription fulfillment
  • Gender-segmented branding for targeted health categories
  • Integration of lab testing and personalized action plans
Intense

Portfolio momentum

Released 22 updates across 2 apps in the last 6 months, indicating a high-frequency development cycle for their core telehealth platforms.

Last release 15d agoActive apps 2

Portfolio

What does Hims & Hers ship?

Apps

4 apps analysed

Hers: Women’s Healthcare icon
Hers: Women’s Healthcare

Weight Loss, Hair, Menopause

4.6(12.7K)
View Intel →

Diversified treatment catalog spans weight loss, hair, and menopause

  • Hair growth treatment results provide tangible self-esteem benefits for users after several months of consistent use
  • Users report: Deceptive pricing structures and hidden membership fees create significant financial frustration for new users post-sign-up
Hers: Women’s Healthcare icon
Hers: Women’s Healthcare

Weight Loss, Hair, Menopause

4.6(10.6K)
View Intel →

Analysis in progress

Hims: Telehealth for Men icon
Hims: Telehealth for Men

Labs, Hair Loss, Sexual Health

4.8(85.2K)
View Intel →

Single-market publisher, every app ships only to United States.

Based on 3 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States3 / 3

Core markets (3/3 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

15/100

Avg sentiment score

The Analyst's Read

The bottom line on Hims & Hers

Bottom line

Hims & Hers has established a strong foothold in the digital health space by standardizing the remote prescription experience. Their high-frequency update cadence and clear, category-specific positioning suggest a mature product-market fit within the telehealth sector.

Frequently asked questions

How many apps does Hims & Hers publish?
Hims & Hers has 4 apps tracked by Marlvel, primarily in the Medical category.
What kind of apps does Hims & Hers make?
Hims & Hers's portfolio is concentrated in Medical and Health & Fitness, with an average rating of 4.7/5 across rated apps.
What is Hims & Hers's top app?
By review volume across the portfolio, Hims: Telehealth for Men is Hims & Hers's best-known app tracked by Marlvel.
In how many countries are Hims & Hers's apps available?
Marlvel has tracked Hims & Hers's apps across 1 country.

What fed this analysis

Apps analyzed:
2
With full intel:
0
With overview:
2
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Hims & Hers, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Hims & Hers intelligence.” Updated 2026-04-30. https://marlvel.ai/publishers/hims-hers

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Data licensed under CC-BY-NC 4.0