MARLVEL
Hiya AI Phone & Call Assistant icon
Hiya: Spam Blocker & Caller ID icon
Mr. Number Lookup & Call Block icon
+1

Hiya

For mobile users seeking protection from telemarketers and fraud, alongside businesses looking to improve call answer rates via branded identity.

Known forHiya: Spam Blocker & Caller ID
4apps3.9(363.1K)Utilities

Snapshot

Who is Hiya?

Securing the voice channel for users and enterprises through AI-powered call identification and fraud prevention.

Target audience

Mobile users seeking protection from telemarketersFraudAlongside businesses looking to improve call answer rates via branded identity

Rivals analysis in progress

Portfolio

Free 4
4
apps
Utilities3

Last updated

Hiya: Spam Blocker & Caller ID

v14.7.5-11717

1.5y ago

Active

Publisher DNA

What defines Hiya?

Publisher DNA

Primary focus

Voice security and call management utilities

Scale

indie

Target audience

Mobile users seeking protection from telemarketers and fraud, alongside businesses looking to improve call answer rates via branded identity.

Signature Patterns

  • •Focus on real-time database lookups for spam and fraud detection
  • •Transitioning from basic blocking to AI-driven conversational screening
  • •Dual-track monetization involving free utility apps and premium/B2B services
  • •High reliance on native OS integrations for seamless call identification
Active

Portfolio momentum

Released 4 updates across the portfolio in the last 6 months, with the most recent major release occurring only 7 days ago.

Last release 7d agoActive apps 2Abandoned 1

Portfolio

What does Hiya ship?

Distributed across 8 markets, strongest in Europe.

Based on 2 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (3)

  • United States2 / 2
  • Brazil1 / 2
  • Mexico1 / 2

Europe (5)

  • France1 / 2
  • Germany1 / 2
  • Italy1 / 2
  • Portugal1 / 2
  • Spain1 / 2

Core markets (2/2 apps)

United States

The Analyst's Read

The bottom line on Hiya

Bottom line

Hiya is a specialized utility publisher that has successfully transitioned into an AI-first security firm. Their strong weighted rating and recent expansion into deepfake detection suggest a robust product-market fit within the high-stakes voice security niche.

Frequently asked questions

How many apps does Hiya publish?
Hiya has 4 apps tracked by Marlvel, primarily in the Utilities category.
What kind of apps does Hiya make?
Hiya's portfolio is concentrated in Utilities, with an average rating of 3.9/5 across rated apps.
What is Hiya's top app?
By review volume across the portfolio, Hiya: Spam Blocker & Caller ID is Hiya's best-known app tracked by Marlvel.
In how many countries are Hiya's apps available?
Marlvel has tracked Hiya's apps across 8 countries.

What fed this analysis

Apps analyzed:
3
With full intel:
0
With overview:
3
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Hiya, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Hiya intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/hiya

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Data licensed under CC-BY-NC 4.0