Canadian Navigate eReader icon
EMS ALS Guide icon
Navigate eReader icon
+3

Informed Publishing

For students in health and public safety, alongside trade professionals such as electricians and EMS responders.

6apps2.6(2.3K) Multi-theme

Snapshot

Who is Informed Publishing?

Providing specialized digital reference tools and textbook platforms for public safety, health professions, and trade industries.

Target audience

Students in healthPublic safetyAlongside trade professionals such as electricians

Active nemesis

Atmosphere Apps

Other rivals

Portfolio

Free 3
6
apps
Education3
Medical1
Productivity1
Reference1

Last updated

Ugly's Electrical References

v1.8.9

8mo ago

Steady

Publisher DNA

What defines Informed Publishing?

Publisher DNA

Primary focus

Professional education and trade reference tools

Scale

indie

Target audience

Students in health and public safety, alongside trade professionals such as electricians and EMS responders.

Origin

Digital imprint of Jones & Bartlett Learning, specializing in academic and professional publishing.

Signature Patterns

  • •Hybrid monetization model utilizing premium one-time purchases for trade references and free-to-download eReaders for students.
  • •Strong emphasis on offline accessibility for field-based professionals and students.
  • •Content-driven utility focusing on regulatory compliance and clinical algorithms.
  • •Direct integration with the Jones & Bartlett Learning Navigate 2 academic ecosystem.
Steady

Portfolio momentum

Released 2 updates across 6 apps in the last 6 months and 50% of the portfolio is currently active, maintaining a steady development cycle.

Last release 21d agoActive apps 3Abandoned 2

Portfolio

What does Informed Publishing ship?

Apps

6 apps analysed

Canadian Navigate eReader icon
Canadian Navigate eReader

For use with Jones & Bartlett Learning Navigate 2 publications.

1.7(205)
EMS ALS Guide icon
EMS ALS Guide

Ems - To a healthier lifestyle

2.3(43)
Navigate eReader icon
Navigate eReader

For use with Jones & Bartlett Learning Navigate 2 publications.

1.7(205)
Navigate eReader 2.0 icon
Navigate eReader 2.0

Now, access your Navigate eReader 2.0 digital textbooks on mobile devices.

1.5(332)

Analysis in progress

Single-market publisher, every app ships only to United States.

Based on 1 of 6 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

1

Neutral / mixed

0

Negative apps

35/100

Avg sentiment score

Rivals

Who does Informed Publishing compete with?

The rivals identified

Nemeses(2)

Atmosphere Apps

known forDavis Drug Guide For Nurses

1 app4.8Medical

Both apps target medical professionals requiring clinical reference tools, creating direct competition for the same user base.

PawEng

known forMaster Electrician Ref. Lite

1 app4.7Productivity

Both apps target electrical professionals and apprentices with field-ready technical data and calculation tools, creating direct competition for job-site utility.

Contenders(18)

Antimicrobial Therapy

known forSanford Guide Antimicrobial

1 app4.8Medical

Both apps serve clinical healthcare providers requiring rapid decision support, creating direct competition for professional reference tool usage.

Class Publishing

known forResponder Plus

2 appsMedical

Acts as a reference tool for first responders, covering similar medical emergency topics found in the source app.

Cyberprodigy

known forElectric Toolkit - Calculator

1 app4.8Productivity

Both apps target electrical professionals and students with NEC-compliant calculators and reference materials, competing for the same job-site utility market.

Danike

known forPocket Pharmacist

1 app4.7Medical

Both apps target healthcare professionals requiring rapid clinical reference, creating direct competition for the limited attention of field responders and medical students.

Epocrates

known forepocrates: Drug Info & Pill ID

1 app2.7Medical

Both apps target healthcare professionals with clinical reference tools, creating direct competition for daily field utility and clinical decision support.

Handy Tool

known forElectrician Handy Tool

1 app3.8Productivity

Electrician Handy Tool targets the same professional electrician and contractor audience as Ugly's Electrical References by providing overlapping utility in conduit bending and electrical calculations.

Historycentral.com

known forElectrical Formulator

1 app5.0Productivity

Both applications target electricians and field technicians with mobile tools for electrical calculations and reference material. They compete for the same professional and student user base requiring portable technical data.

ICU Advantage

known forICU Advantage Rapid Reference

1 app4.9Medical

Both applications target clinical professionals with reference tools for emergency and critical care, creating direct competition for the same user base.

Larry Owens

known forEMS Guidebook

1 app4.9Medical

Both apps target emergency medical professionals with clinical reference material, but EMS Guidebook captures users by offering free access to agency-specific protocols and AHA guidelines.

Massachusetts General Hospital

known forAHA ACLS

1 app3.0Medical

Both apps target emergency medical professionals with clinical decision support tools, specifically focusing on ACLS and resuscitation protocols for field responders.

Mike Holt Enterprises

known forMike Holt's Electrical Toolbox

1 app4.6Productivity

Both apps target electrical professionals with code-compliant reference material and calculation tools, creating direct competition for daily job-site utility.

Motivation Apps Free

known forConduit Bending - Electricians

1 app4.2Productivity

Both apps target the same professional electrician and apprentice audience, with the rival capturing users seeking specific conduit installation math that overlaps with the video tutorials in Ugly's Electrical References.

National Health Care Provider Solutions

known forMediCode- ACLS, PALS, BLS, CPR

1 app4.8Medical

MediCode targets the same emergency medical professionals as EMS ALS Guide by providing ILCOR-compliant algorithms and practice tests for cardiac and pediatric care. Both apps compete for the same user base of paramedics and EMTs seeking quick clinical reference tools.

Pro Certs Software

known forWatts Amps Volts Calculator

1 app4.4Productivity

Both apps target professional electricians and contractors with electrical calculation tools, creating direct competition for daily job-site utility.

SparkyPal

known forSparkyPal - AI Electrician App

1 appProductivity

SparkyPal targets the same professional electrician audience as Ugly's Electrical References by offering AI-driven document analysis and plan scanning tools that compete with traditional manual reference lookups.

The Barringer Group

known forCritical- Medical Guide

1 app4.8Medical

Both apps target medical professionals with clinical reference tools, competing for the same user base seeking portable, offline-accessible medical guidance.

Unbound Medicine

known for5-Minute Emergency Medicine

2 apps4.9Medical

Both apps target emergency medical professionals with clinical reference libraries, creating direct competition for the same user base in clinical settings.

V PUGAZHENTHI

known forElectrical Calculator

3 apps4.7Productivity

Electrical Calculator competes by offering specialized engineering formulas at a lower price point, directly addressing the calculation gaps identified in Ugly's Electrical References.

Same space(23)

Albert Parti

known forElectrician's assistant

1 app0.0Productivity

Acts as a comprehensive mobile utility for electrical calculations and documentation, serving the same professional field audience.

Bonsaisoft

known forWire Color Code

1 app4.6Productivity

Addresses the same professional need for circuit identification but focuses on global wiring standards rather than general NEC reference data.

Bret Hardman

known forQuickBend: Conduit Bending

2 apps4.8Productivity

Serves the same field-based electrical audience by automating conduit geometry calculations that complement Ugly's reference tables.

Chris Remington

known forField Bend

1 app4.7Productivity

Offers a specialized conduit bending utility that simplifies field calculations for the same electrician demographic.

Class Professional Publishing

known forResponder Plus

1 appMedical

Acts as a reference tool for first responders, covering similar medical emergency topics found in the source app.

DAE J MYUNG

known forElectric Color Code

1 app3.6Productivity

Provides a focused, single-purpose lookup tool for conductor standards that serves as a faster alternative to Ugly's broad reference library.

Do Tri

known forElectrical Calculator Pro

1 app0.0Productivity

Provides field-ready math tools for electrical professionals that serve as a companion to Ugly's reference data.

EMS Wireless

known forEMS FireCell Guide

1 app0.0Medical

Coexists on the same device for field professionals, though it focuses on technical installation rather than clinical care.

fly sky pty

known forElectrician Calculator Pro 26

1 app0.0Productivity

Delivers offline calculation tools for contractors that complement the reference material found in Ugly's.

Forwa Elade Wunde

known forElectrical Formulas Quiz

1 app0.0Productivity

Targets the educational and reference needs of students, functioning as a study tool rather than a professional field reference.

Full Code Medical

known forFull Code Medical Simulation

1 app4.1Medical

Offers simulation-based training that allows users to practice the clinical algorithms referenced in the source app.

Gokhan Didin

known forElectrical Calculator Pro

1 app0.0Productivity

Consolidates various electrical engineering tools into a single interface, serving as a multi-purpose field utility.

Higher Learning Technologies

known forCanadian ACLS Mastery

1 app4.0Medical

Targets the same certification prep audience with a focus on cardiac life support knowledge.

iAnesthesia

known forACLS Exam Review - Test Prep for Mastery

1 app2.9Medical

Provides focused certification prep for the cardiac life support topics covered in the source app.

iCertifi

known foriCertifi: Electrical Certs

1 app4.4Productivity

Expands the professional toolkit by providing digital certification documentation for compliance, complementing Ugly's reference data.

Limmer Creative

known forParamedic Review Plus

3 apps3.9Medical

Directly overlaps with the student-focused preparation segment of the EMS market.

MD Aware

known forMDCalc Medical Calculator

1 app4.9Medical

Provides a broader clinical decision support library that complements the specific emergency protocols found in the source app.

Mosaic Minds Studio

known forEasy Bend: Conduit Bending

1 app4.2Productivity

Provides an automated conduit bending calculator that serves the same field-based professional audience as Ugly's.

Nova Apps

known forNEC Electrical Exam Prep 2026

1 app4.9Productivity

Targets the educational segment of the electrical trade, focusing on exam mastery rather than the field-reference utility Ugly's provides.

Peakview Software

known forParamedic Academy: Flashcards, EKG, EMS Toolkit

1 app4.5Medical

Provides a study-focused alternative for EMS personnel preparing for certification exams.

Sergio Bost

known forHVAC Formulas Tech Calculator

1 app3.8Productivity

Extends the field-reference concept into HVAC engineering, serving technicians who require similar formula-based utility in the field.

TROTHMATRIX

known forOhm & Watt Law Electrical Calc

1 app4.7Productivity

Acts as a lightweight, offline-first calculation utility that handles specific electrical laws often referenced in Ugly's manual.

xNeat.com

known forConduit Bending

1 app4.8Productivity

Provides a specialized geometry engine for conduit work that functions as a focused utility alongside Ugly's broad reference material.

New entrants(2)

Bhavinkumar Satashiya

known forConduit Bending with Offset

1 app5.0Productivity

Provides geometric calculations for conduit fabrication that function as a specialized utility for the same trade audience.

Gun woo Kim

known forConduit Bender: Bend Calc

1 app0.0Productivity

Offers specialized conduit bending calculations that replace manual charts, serving the same field-based electrician demographic as Ugly's.

The Analyst's Read

The bottom line on Informed Publishing

Bottom line

Informed Publishing is a niche-dominant player in trade references with a strong 'Ugly's' brand, though its broader strategic success depends on resolving technical stability issues within its eReader platform.

Frequently asked questions

How many apps does Informed Publishing publish?
Informed Publishing has 6 apps tracked by Marlvel, primarily in the Education category.
What kind of apps does Informed Publishing make?
Informed Publishing's portfolio is concentrated in Education and Medical, with an average rating of 2.6/5 across rated apps.
What is Informed Publishing's top app?
By review volume across the portfolio, Ugly's Electrical References is Informed Publishing's best-known app tracked by Marlvel.
In how many countries are Informed Publishing's apps available?
Marlvel has tracked Informed Publishing's apps across 1 country.

What fed this analysis

Apps analyzed:
6
With full intel:
1
With overview:
6
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Informed Publishing, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Informed Publishing intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/informed-publishing

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Data licensed under CC-BY-NC 4.0