International Dairy Queen
For frequent Dairy Queen customers seeking convenience and value through rewards and mobile ordering.
Known forDairy Queen® Food & Treats
Dairy Queen® Food & TreatsFor frequent Dairy Queen customers seeking convenience and value through rewards and mobile ordering.
Dairy Queen® Food & TreatsProviding Dairy Queen customers with a digital-first ordering and loyalty experience to streamline store visits and access exclusive rewards.
Target audience
Portfolio
Free 1Last updated
Dairy Queen® Food & Treats
v4.15.0
2d ago
Primary focus
QSR mobile ordering and loyalty
Scale
indie
Target audience
Frequent Dairy Queen customers seeking convenience and value through rewards and mobile ordering.
Maintained a consistent update cycle with 3 releases in the last 6 months for its single flagship title, with the most recent update occurring 14 days ago.
1 app analysed
Get exclusive food deals, earn rewards, fast reordering & order ahead options.
Exclusive menu drops drive app-only engagement
Tightly focused on 2 markets (Canada, United States).
Based on 1 of 1 app with localized market data · last scanned .
1
Positive apps
0
Neutral / mixed
0
Negative apps
80/100
Avg sentiment score
Uber Eats competes directly for the same convenience-seeking consumer, capturing the 'on-demand' dining occasion that Dairy Queen serves through its own mobile ordering and delivery channels.
Strategic outlook coming soon.
What fed this analysis
Caviar targets the premium delivery segment, competing with DQ's higher-end treat and meal offerings by focusing on curated restaurant partnerships.
Gopuff competes for the 'impulse treat' occasion, leveraging micro-fulfillment to deliver snacks and desserts faster than traditional restaurant ordering.
Seamless competes for the lunch and dinner delivery market, targeting the same urban demographic that utilizes DQ for quick, reliable meals.
This app competes for the 'value-conscious' diner, offering a sustainable alternative to standard menu pricing that appeals to DQ's budget-focused customers.
Andy's is a direct product-category competitor, fighting for the same frozen dessert market share with a nearly identical loyalty-focused app strategy.
Tovala competes for the 'at-home dining' share of wallet, offering a tech-enabled meal solution that replaces the need for quick-service restaurant visits.
This app serves as a direct regional peer, utilizing similar loyalty mechanics to drive foot traffic to physical restaurant locations.
Weber competes for the 'weekend treat' occasion, positioning home grilling as a direct alternative to visiting a DQ for a family meal.
A new loyalty-focused entrant that highlights the trend of niche dessert brands digitizing their reward programs to improve customer retention.
A new entrant in the local food space, demonstrating how small-scale operators are adopting mobile-first ordering to compete with larger chains.
