KOEO

As the gold-standard public sector alternative, this app directly competes for the same clinical CBT-I user base by offering a comprehensive, evidence-based digital program.

This app targets the broader, non-clinical insomnia market by focusing on immediate symptom relief through relaxation techniques rather than long-term behavioral therapy.

Sleepio is a direct peer in the digital therapeutics space, offering a structured, evidence-based program for insomnia management.

This is a peripheral competitor that addresses the symptoms of sleep difficulty through ambient noise rather than addressing the underlying causes.

This app occupies the lifestyle tracking segment, focusing on habit formation and biological clock regulation rather than clinical therapy.