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Lely Industries N.V.

Known forLely Control
2apps4.1(370)ProductivityBusiness

Publisher DNA

What defines Lely Industries N.V.?

AI intelligence is not yet available for Lely Industries N.V.. The portfolio data below is up to date.

Portfolio

What does Lely Industries N.V. ship?

Apps

2 apps analysed

Direct integration with Lely barn robotics ensures essential operational utility

  • Core functionality provides basic utility for managing farm robotics when the connection remains stable
  • Persistent Bluetooth connection failures prevent reliable control of farm robots on modern mobile devices

Cow Health Model provides specialized B2B value

  • The core interface design provides an easy to use experience for farmers when it functions correctly
  • Frequent application crashes and blank loading screens prevent reliable access to critical farm management data

Distributed across 11 markets, strongest in Europe.

Based on 2 of 2 apps with localized market data · last scanned .

Americas (3)

  • United States2 / 2
  • Brazil1 / 2
  • Mexico1 / 2

Europe (7)

  • France1 / 2
  • Germany1 / 2
  • Italy1 / 2
  • Netherlands1 / 2
  • Portugal1 / 2
+2 more europe markets
  • Spain1 / 2
  • Sweden1 / 2

Asia-Pacific (1)

  • Japan1 / 2

Core markets (2/2 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

2

Negative apps

23/100

Avg sentiment score

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Rivals

Who does Lely Industries N.V. compete with?

The rivals identified

Nemeses(1)

Poultry Baba

known forPoultryBaba: Poultry Rates PK

1 app4.1Productivity

While focused on a different livestock segment, PoultryBaba competes for the same agricultural professional's attention by providing critical, real-time market data that influences farm-level operational decision-making.

Contenders(4)

BASF Digital Farming

known forxarvio® FIELD MANAGER

1 app4.1Productivity

This app challenges Lely by providing a comprehensive digital management layer for farm operations, moving beyond simple machine control into data-driven field optimization.

Ceres Imaging

known forCeres Imaging

1 app4.6Productivity

Ceres Imaging competes for the farmer's digital workspace by providing high-value multispectral data that informs the same operational decisions Lely's hardware supports.

CropX Technologies

known forCropX – Farm Management

1 app4.3Productivity

CropX competes by combining hardware sensors with software analytics, creating a similar 'smart farm' ecosystem to Lely's automated feeding and cleaning solutions.

Lindsay Irrigation Solutions

known forFieldNET

1 app3.9Productivity

FieldNET competes by offering remote management of critical farm infrastructure, mirroring Lely's focus on controlling automated agricultural hardware via smartphone.

Same space(8)

BHZP

known fordb.Mobil App

1 app4.1Productivity

This app serves the livestock management niche, focusing on specific animal health and identification tasks similar to Lely's barn management focus.

CowManager B.V.

known forCowManager App

1 app3.0Productivity

CowManager is a direct functional peer in the dairy sector, focusing on animal health monitoring through hardware-software integration.

Lytx

known forLytx Driver

1 app4.5Business

Lytx competes by providing high-stakes operational monitoring and performance analytics, similar to how Lely Horizon monitors dairy automation and herd health.

MarketMan

known forMarketMan

1 app3.2Business

MarketMan competes by providing specialized inventory and supply chain management tools that mirror the operational oversight Lely Horizon offers for dairy farms.

Rewards Network

known forRewards Network

1 app4.9Business

Both platforms serve as business management tools that leverage data analytics to drive operational efficiency and financial decision-making for their respective professional user bases.

TapLogic

known forTank Mix Calculator

1 app2.7Productivity

It occupies the same 'utility for farmers' space, providing specialized calculation tools that assist in daily agricultural preparation tasks.

TeeJet Technologies

known forSpraySelect

1 app3.1Productivity

SpraySelect provides specialized hardware-related configuration tools for farmers, mirroring the technical utility of Lely Control.

YouEarnedit

known forWorkTango

1 app2.1Business

While focused on human capital, WorkTango competes for the same enterprise management budget by offering data-driven insights into organizational performance and employee health.

New entrants(4)

Emcan

known forGarage System

1 app0.0Productivity

This app targets the maintenance and service management aspect of agricultural equipment, overlapping with the operational needs of Lely machine owners.

Pierre CARRON DE LA CARRIERE

known forFleetiqo

1 app0.0Business

Fleetiqo enters the productivity space with a focus on asset and cost management, overlapping with the operational tracking needs of modern agricultural businesses.

Richard Perry

known forFarm Feed Protein Mix Cal Pro

1 app0.0Productivity

This newcomer addresses the nutritional management side of livestock farming, which is a core component of Lely's Vector feeding system ecosystem.

The Farm Hand

known forThe Farm Hand

1 app0.0Business

This newcomer directly targets the agricultural sector with specialized data integration and AI-driven querying that challenges Lely's core farm management value proposition.

Frequently asked questions

How many apps does Lely Industries N.V. publish?
Lely Industries N.V. has 2 apps tracked by Marlvel, primarily in the Business category.
What kind of apps does Lely Industries N.V. make?
Lely Industries N.V.'s portfolio is concentrated in Business and Productivity, with an average rating of 4.1/5 across rated apps.
What is Lely Industries N.V.'s top app?
By review volume across the portfolio, Lely Control is Lely Industries N.V.'s best-known app tracked by Marlvel.
In how many countries are Lely Industries N.V.'s apps available?
Marlvel has tracked Lely Industries N.V.'s apps across 11 countries.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Lely Industries N.V., its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Lely Industries N.V. intelligence.” Updated N/A. https://marlvel.ai/publishers/lely-industries-n-v

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