IVAPM CRI icon
LifeLearn Sofie icon
Vetcalculators icon

LifeLearn USA

For veterinary professionals, including DVMs and technicians, requiring rapid medical calculations and evidence-based references in clinical settings.

3apps1.6(597)MedicalEducation

Snapshot

Who is LifeLearn USA?

Equipping veterinary professionals with AI-powered clinical decision support and precise medical calculators to enhance practice efficiency.

Target audience

Veterinary professionalsIncluding DVMsTechnicians

Active nemesis

Brief Media

Other rivals

Portfolio

Free 3
3
apps
Medical2
Education1

Last updated

Vetcalculators

v3.1.12

9mo ago

Steady

Publisher DNA

What defines LifeLearn USA?

Publisher DNA

Primary focus

Veterinary clinical utilities and AI decision support

Scale

indie

Target audience

Veterinary professionals, including DVMs and technicians, requiring rapid medical calculations and evidence-based references in clinical settings.

Signature Patterns

  • •Focus on high-precision clinical calculators for canine and feline patients
  • •Monetization via monthly subscription models for premium clinical content
  • •Integration of AI-powered search across proprietary veterinary textbooks and journals
  • •Restricted access models for specific professional association members
Steady

Portfolio momentum

Maintained 4 updates across the portfolio in the last 6 months, with the flagship tool updated in February 2026.

Last release 57d agoActive apps 2Abandoned 1

Portfolio

What does LifeLearn USA ship?

Apps

3 apps analysed

IVAPM CRI icon
IVAPM CRI

International Veterinary Academy of Pain Management (IVAPM) CRI Calculator

0.0
LifeLearn Sofie icon
LifeLearn Sofie

Your AI-powered veterinary decision support tool

0.0
Vetcalculators icon
Vetcalculators

Veterinary Calculators for Emergency drugs, Anesthetics, CRI's, Fluids and more.

4.7(597)

Custom drug database creates high switching costs for clinics with specific protocols.

  • Accurate medical calculations and drug dosage references provide essential support for daily veterinary practice
  • Transition to a mandatory subscription model alienates users who previously purchased the app

Distributed across 9 markets, strongest in Asia-Pacific.

Based on 1 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (2)

  • Canada1 / 1
  • United States1 / 1

Europe (2)

  • Turkey1 / 1
  • United Kingdom1 / 1

Asia-Pacific (5)

  • Australia1 / 1
  • India1 / 1
  • Indonesia1 / 1
  • Singapore1 / 1
  • Vietnam1 / 1

Core markets (1/1 apps)

AustraliaCanadaIndiaIndonesiaSingaporeTurkeyUnited KingdomUnited StatesVietnam

User Sentiment

How do users feel about their apps?

0

Positive apps

1

Neutral / mixed

0

Negative apps

35/100

Avg sentiment score

Rivals

Who does LifeLearn USA compete with?

The rivals identified

Nemeses(1)

Brief Media

known forPlumb's | Standards

1 app4.9Medical

Both apps target veterinary professionals with clinical decision support and drug dosage tools, creating direct competition for the same clinical workflow.

Contenders(10)

CoVet

known forCoVet - Veterinary Copilot

1 appMedical

CoVet targets the same clinical audience as Vetcalculators by offering AI-driven documentation and transcription tools that supplement the core clinical reference tasks handled by Vetcalculators.

Dechra Veterinary Products

known forVetivex

1 app4.4Medical

Vetivex competes by providing a specialized IV fluid calculator for dogs, cats, and horses, directly overlapping with the clinical dosage calculation utility of Vetcalculators.

DVMetrics & Services

known forCVP Vet (US)

1 app3.2Medical

CVP Vet competes by providing an extensive multi-species product label reference library that overlaps with the clinical reference needs of the same veterinary professional audience. Both apps target the same clinical workflow, though they prioritize different data sets.

Emrah Korkmaz

known forVetMed: Veterinary Calculator

2 apps5.0Medical

VetMed competes for the same clinical audience by offering overlapping drug dosage and fluid therapy calculators, directly challenging the utility-driven discovery of Vetcalculators.

Merck Sharp & Dohme

known forMSD Vet Manual

1 app4.6Medical

Both apps target veterinary professionals with clinical reference material, creating direct competition for the limited time and attention of clinic staff.

Phil Good

known forDVM Calc – Vet Drug Dosing

1 app0.0Medical

DVM Calc competes for the same clinical workflow by offering a free, weight-aware dosing tool that eliminates the manual re-entry of patient data required in Vetcalculators.

Skyscape Medpresso

known forHandbook Veterinary Anesthesia

1 app3.5Medical

Both apps target veterinary professionals with clinical reference data and dosage guidance, creating direct competition for the same clinical workflow.

Steagall Laboratory

known forFeline Grimace Scale

1 app4.4Medical

Both applications target veterinary professionals and clinic staff requiring clinical decision support tools for daily practice. They compete for screen time during patient consultations, specifically for drug administration and diagnostic assessment.

Vet Easy

known forVet Easy - Drugs & Calculators

1 app3.0Medical

Both apps target veterinary professionals with drug dosage and clinical calculation tools, creating direct competition for clinical workflow utility.

Vetcalculators

known forVetDrugs Calculators

1 app0.0Medical

Both applications target veterinary professionals with clinical reference libraries and dosage calculators, creating direct competition for the same point-of-care workflow.

Same space(14)

Class Publishing

known foriCPG: the JRCALC Guidelines

1 app0.0Medical

Operates as a subscription-based clinical reference tool, mirroring the monetization model of the source app.

IDEXX Laboratories

known forVet Radar

1 app3.5Medical

Supports daily veterinary clinic workflow by enabling cage-side documentation and clinical record keeping.

KBT MedTech

known forVeterinary Cases: VTNE Exam

2 apps5.0Medical

Targets the same veterinary technician audience for education and clinical readiness.

MastrAPI

known forVTPrep: Vet Tech Test Prep

1 app4.6Medical

Targets the same professional audience but focuses on exam preparation rather than daily clinical calculation.

Matthew Willis

known forMaster Anesthesia

1 app4.9Medical

Targets the same clinical calculation and reference needs within the specialized veterinary anesthesia niche.

MD Aware

known forMDCalc Medical Calculator

1 app4.9Medical

Serves the same clinical decision support need for medical professionals by providing a broader library of 900+ calculators.

Medicon Apps

known forCliniCalc Medical Calculator

1 app4.8Medical

Provides a similar high-speed reference utility for medical calculations used by healthcare professionals.

Merck & Co

known forMerck Vet Manual

1 appMedical

Acts as a high-authority reference standard that competes for the attention of veterinary professionals and students.

Mert Korkmaz

known forVet Notes: Veterinary Study

1 app0.0Medical

Provides a portable reference library that serves the same educational needs as the reference features in the source app.

Rimon

known forIV solution calculator

1 app0.0Medical

Functions as a single-purpose utility for dilution calculations, overlapping with the dosage calculation features of the source app.

Rubén Ferreras Vega

known forPediatric Anesthesia Tools

1 app0.0Medical

Provides a collection of clinical calculation tools similar to the specialized dosage calculators in the source app.

Veterinary Emergency & Critical Care Society

known forRECOVER CPR Coach

1 app4.7Medical

Offers specialized emergency guidance for veterinary CPR, serving as a focused clinical tool for critical situations.

Provides a curated drug reference database that serves as an alternative to the custom database in the source app.

Vetpocket

known forVetpocket

1 app3.2Medical

Competes for the same veterinary professional audience by providing specialized dosage and fluid calculation tools.

The Analyst's Read

The bottom line on LifeLearn USA

Bottom line

LifeLearn USA is a well-positioned niche publisher pivoting from standalone utilities to an integrated AI-driven clinical ecosystem. Their weighted 4.74★ rating signals strong product-market fit, though the transition to subscription models remains a strategic friction point.

Frequently asked questions

How many apps does LifeLearn USA publish?
LifeLearn USA has 3 apps tracked by Marlvel, primarily in the Medical category.
What kind of apps does LifeLearn USA make?
LifeLearn USA's portfolio is concentrated in Medical and Education, with an average rating of 1.6/5 across rated apps.
What is LifeLearn USA's top app?
By review volume across the portfolio, Vetcalculators is LifeLearn USA's best-known app tracked by Marlvel.
In how many countries are LifeLearn USA's apps available?
Marlvel has tracked LifeLearn USA's apps across 9 countries.

What fed this analysis

Apps analyzed:
3
With full intel:
1
With overview:
3
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by LifeLearn USA, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “LifeLearn USA intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/lifelearn-usa

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Data licensed under CC-BY-NC 4.0