Lush Fresh Handmade Cosmetics icon

Lush

For ethical beauty consumers who prioritize sustainable, cruelty-free products and seek transparency in ingredient sourcing.

1app4.7(9.1K)Shopping

Snapshot

Who is Lush?

Providing ethical, cruelty-free beauty products through a transparent, tech-enabled shopping experience.

Target audience

Ethical beauty consumers who prioritize sustainableCruelty-free productsSeek transparency in ingredient sourcing

Rivals analysis in progress

Portfolio

Free 1
1
app
Shopping1

Last updated

Lush Fresh Handmade Cosmetics

v5.3.13

5mo ago

Intense

Publisher DNA

What defines Lush?

Publisher DNA

Primary focus

Ethical beauty and cosmetics retail

Scale

indie

Target audience

Ethical beauty consumers who prioritize sustainable, cruelty-free products and seek transparency in ingredient sourcing.

Signature Patterns

  • Direct-to-consumer retail model focused on ethical beauty
  • Integration of physical-to-digital features like product scanning
  • High-frequency update cadence for core shopping functionality
  • Free-to-use utility model supporting e-commerce and service booking
Intense

Portfolio momentum

Released 11 updates in the last 6 months for their single active application, indicating a high-frequency development cycle.

Last release 53d agoActive apps 1

Portfolio

What does Lush ship?

Apps

1 app analysed

The Analyst's Read

The bottom line on Lush

Bottom line

Lush operates a highly focused, single-app strategy that successfully translates their physical retail brand identity into a digital environment. Their commitment to frequent updates and feature-rich utility suggests a mature approach to maintaining customer retention in the competitive beauty e-commerce space.

Frequently asked questions

How many apps does Lush publish?
Lush has 1 app tracked by Marlvel, primarily in the Shopping category.
What kind of apps does Lush make?
Lush's portfolio is concentrated in Shopping, with an average rating of 4.7/5 across rated apps.
What is Lush's top app?
By review volume across the portfolio, Lush Fresh Handmade Cosmetics is Lush's best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
1
With full intel:
0
With overview:
1
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Lush, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Lush intelligence.” Updated 2026-05-11. https://marlvel.ai/publishers/lush-ltd

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Data licensed under CC-BY-NC 4.0