Mad Hook
For casual mobile gamers interested in automotive culture, drifting, and fast-paced skill-based action.
Highway Drifter:Hajwala Online
Snapshot
Who is Mad Hook?
Delivering high-octane driving and parkour experiences to mobile gamers. Focused on accessible, action-oriented gameplay with a regional aesthetic.
Target audience
Portfolio
Free 21Last updated
Highway Drifter:Hajwala Online
v4.2.66
6mo ago
Publisher DNA
What defines Mad Hook?
Publisher DNA
Primary focus
Mobile arcade driving and parkour games
Scale
studio
Target audience
Casual mobile gamers interested in automotive culture, drifting, and fast-paced skill-based action.
Origin
Established in 2018, Mad Hook is a video game development studio based in Amman, Jordan.
Signature Patterns
- •Heavy focus on automotive simulation, specifically drifting and police chase mechanics.
- •Freemium monetization model across the majority of the portfolio.
- •Frequent use of Arabian-themed urban environments and character settings.
- •High-speed, arcade-style gameplay loops designed for short, repeatable sessions.
- •Aggressive cross-platform expansion strategy targeting PC and console markets.
Portfolio momentum
With 18 releases in the last 6 months and a consistent update cycle for flagship titles, the studio maintains an aggressive development pace.
Company profile
medium confidence- Headquarters
- Amman, Jordan
- Founded
- 2018
Portfolio
What does Mad Hook ship?
Apps
22 apps analysed
Chase, race, and escape from cops in thrilling Eastern worlds with car action!
Drift and chase with Amer in an open world. Challenge your friends now!
Single-market publisher, every app ships only to United States.
Based on 2 of 22 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States2 / 2
Core markets (2/2 apps)
Rivals
Who does Mad Hook compete with?
The rivals identified
Nemeses(1)
Both titles target casual mobile gamers through vehicle-based chase mechanics and share a freemium pricing model.
Contenders(1)
Both titles target the car chase arcade segment with free-to-play models, competing for casual players seeking vehicle-based mission gameplay.
Same space(18)
Simplifies the police chase mechanic into a leaderboard-driven arcade experience.
Expands the driving simulation to include motorcycles, appealing to a broader vehicle enthusiast base.
Serves the high-fidelity drift simulation segment that values technical accuracy over the source app's casual mission structure.
Targets users interested in the driving simulation aspect of the source app with a focus on traffic rules.
Provides a simplified, endless-runner version of the police chase mechanics in the source app.
Provides a drift-specific alternative to the source app's varied mission types.
Shares the casual vehicle-upgrade loop found in the source app but focuses on distance progression rather than open-world missions.
Offers a racing-focused alternative to the source app's broader mission-based gameplay.
Provides a more technical, multiplayer-focused open-world experience than the source app.
Adds business management and story-driven progression to the open-world driving loop.
Focuses on a specific historical car culture niche, contrasting with the source app's general Arabian-themed urban setting.
Directly competes in the police-chase arcade space with higher production values and physics-based destruction.
Appeals to the same open-world exploration audience but emphasizes realistic physics and traffic systems.
Dominates the regional drifting market, offering a more specialized experience than the source app's general open-world missions.
Overlaps with the source app's police-themed open-world driving but adds on-foot exploration.
Offers a more aggressive, stunt-focused alternative to the source app's mission-based structure.
Adds a punitive enforcement layer to the driving simulation found in the source app.
Provides a specialized drag-racing experience that contrasts with the source app's open-world exploration.
The Analyst's Read
The bottom line on Mad Hook
Bottom line
Mad Hook is a highly active studio that has successfully captured a specific regional gaming niche through consistent, iterative development. Their ability to scale from mobile-only to console distribution marks a critical inflection point in their growth trajectory.
Frequently asked questions
How many apps does Mad Hook publish?
What kind of apps does Mad Hook make?
What is Mad Hook's top app?
In how many countries are Mad Hook's apps available?
What fed this analysis
- Apps analyzed:
- 21
- With full intel:
- 0
- With overview:
- 21
- Website scraped:
- yes
- Social presence:
- yes
