Marcelo Laprea
For casual athletes, racket sports enthusiasts, and individuals seeking lightweight productivity and health tracking solutions.
Meal Planner - CaloTrack
Snapshot
Who is Marcelo Laprea?
Providing digital utility tools for niche sports and personal productivity. Focused on simplifying scorekeeping and task management for active users.
Target audience
Rivals analysis in progress
Portfolio
Free 17Last updated
Meal Planner - CaloTrack
v4.29.0
4mo ago
Publisher DNA
What defines Marcelo Laprea?
Publisher DNA
Primary focus
Utility tools for sports, health, and productivity
Scale
studio
Target audience
Casual athletes, racket sports enthusiasts, and individuals seeking lightweight productivity and health tracking solutions.
Signature Patterns
- •Strong focus on wrist-accessible, visual scorekeeping interfaces for racket sports.
- •Monetization primarily through a freemium model with basic features offered for free.
- •High volume of single-purpose utility apps across Health, Fitness, and Productivity categories.
- •Privacy-first marketing positioning for sports tracking tools.
Portfolio momentum
Released 17 updates across 17 apps in the last 6 months, indicating a high-frequency maintenance and deployment cycle.
Portfolio
What does Marcelo Laprea ship?
Apps
19 apps analysed
Distributed across 18 markets, strongest in Europe.
Based on 4 of 19 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- United States4 / 4
- Mexico3 / 4
- Brazil1 / 4
- Canada1 / 4
Europe (8)
- Spain3 / 4
- France2 / 4
- Germany2 / 4
- Italy2 / 4
- Portugal2 / 4
›+3 more europe markets
- Netherlands1 / 4
- Turkey1 / 4
- United Kingdom1 / 4
Asia-Pacific (6)
- Australia1 / 4
- India1 / 4
- Indonesia1 / 4
- Japan1 / 4
- Singapore1 / 4
›+1 more asia-pacific market
- Vietnam1 / 4
Core markets (4/4 apps)
The Analyst's Read
The bottom line on Marcelo Laprea
Bottom line
The publisher maintains a high-velocity, utility-focused portfolio that targets fragmented niches. Their success is currently tied to a few high-review sports and health tools, though the majority of the portfolio remains under-indexed in user engagement.
Frequently asked questions
How many apps does Marcelo Laprea publish?
What kind of apps does Marcelo Laprea make?
What is Marcelo Laprea's top app?
In how many countries are Marcelo Laprea's apps available?
What fed this analysis
- Apps analyzed:
- 17
- With full intel:
- 0
- With overview:
- 17
- Website scraped:
- yes
- Social presence:
- no