Matthew Hiles
For individuals seeking lightweight, privacy-focused tools for daily tasks like cooking, budgeting, and religious study.
Snapshot
Who is Matthew Hiles?
Providing lightweight, privacy-focused utility tools for personal organization, financial tracking, and spiritual study.
Target audience
Portfolio
Free 5Last updated
The Kitchen Timer
v2.1.4
10mo ago
Publisher DNA
What defines Matthew Hiles?
Publisher DNA
Primary focus
Personal utility and finance tools
Scale
indie
Target audience
Individuals seeking lightweight, privacy-focused tools for daily tasks like cooking, budgeting, and religious study.
Origin
Operates under the MWH Software brand, developing utility applications for macOS, iOS, and Android platforms.
Signature Patterns
- •Heavy reliance on iCloud synchronization for cross-device data persistence
- •Focus on 'Simple' branding and minimalist UI for single-purpose utilities
- •Portfolio composition heavily weighted toward Finance and Reference categories
- •Consistent use of privacy-centric features like local data storage and password protection
- •Hybrid monetization model including both free-to-use and paid utility apps
Portfolio momentum
The publisher maintains an aggressive development cycle, having released 21 updates across 10 active apps in the last 6 months.
Portfolio
What does Matthew Hiles ship?
Apps
10 apps analysed
Single-market publisher, every app ships only to United States.
Based on 2 of 10 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
90/100
Avg sentiment score
Rivals
Who does Matthew Hiles compete with?
The rivals identified
Nemeses(1)
With over 64,000 reviews, this app dominates the simple finance tracking niche by prioritizing high-volume user acquisition and long-term retention.
Contenders(2)
A strong niche alternative that focuses on daily budget constraints rather than just transaction logging.
Directly competes in the checkbook-style ledger niche with a long-standing presence and high review volume.
Same space(3)
An adjacent competitor that utilizes the envelope budgeting method, offering a different mental model for finance.
An adjacent finance app that provides a broader suite of expense tracking tools within the same category.
A professional-grade finance tool that serves as an adjacent, more complex alternative to simple checkbooks.
The Analyst's Read
The bottom line on Matthew Hiles
Bottom line
Matthew Hiles is a disciplined indie developer with a clear focus on high-utility, low-friction tools. The high update velocity and strong weighted rating across a fragmented portfolio signal a successful strategy of maintaining reliable, single-purpose applications.
Frequently asked questions
How many apps does Matthew Hiles publish?
What kind of apps does Matthew Hiles make?
What is Matthew Hiles's top app?
In how many countries are Matthew Hiles's apps available?
What fed this analysis
- Apps analyzed:
- 10
- With full intel:
- 1
- With overview:
- 10
- Website scraped:
- yes
- Social presence:
- no