Mejuri

Etsy competes directly for Mejuri’s jewelry-buying audience by offering a massive marketplace of independent, often handmade, jewelry creators that capture the same 'unique/giftable' consumer intent.

Pusheen Shop competes for the same 'gift-giving' and 'collectible' consumer segment, utilizing a dedicated app to drive exclusive product access.

eLEAD competes for the lifestyle-focused consumer, offering a broad product ecosystem that overlaps with Mejuri’s wellness and self-care brand positioning.

MOE competes for the physical-to-digital retail spend, targeting the same luxury-adjacent shoppers who value rewards and convenience.

This app competes in the jewelry ecosystem by providing trust-based services that validate the authenticity of luxury goods.

Tiendeo competes for the bargain-hunting segment of the shopping market, aggregating local offers that distract from premium brand discovery.