Micah Wilson
For retail investors, job seekers, and individuals managing personal debt who require lightweight, functional tools for calculation and document formatting.
Loan Calculator
Snapshot
Who is Micah Wilson?
Equipping individuals with precise financial calculators and AI-driven professional tools to simplify complex planning and document creation.
Target audience
Portfolio
Free 8Last updated
Loan Calculator
v3.0
4.7y ago
Publisher DNA
What defines Micah Wilson?
Publisher DNA
Primary focus
Financial utilities and professional productivity tools
Scale
indie
Target audience
Retail investors, job seekers, and individuals managing personal debt who require lightweight, functional tools for calculation and document formatting.
Origin
Founded in 2018 as Evo Soluções BR, a startup focused on developing mobile applications for various market segments.
Signature Patterns
- •Focus on lightweight application footprints, often keeping financial tools under 10MB.
- •Heavy emphasis on data visualization, including amortization schedules and interactive charts.
- •Monetization strategy centered on free, ad-supported access with occasional low-cost paid tiers on iOS.
- •High-intent utility targeting, focusing on specific user tasks like compound interest modeling or resume building.
Portfolio momentum
Maintains a consistent development cycle with 4 releases across 8 active apps in the last 6 months, ensuring core utilities remain compatible with current OS standards.
Company profile
medium confidence- Headquarters
- Brazil
- Founded
- 2018
Portfolio
What does Micah Wilson ship?
Apps
8 apps analysed
Create your resume in minutes with the help of AI. Share in PDF easily.
Create professional business cards with ready-made templates, logo & QR code.
Multi-tab functionality allows users to compare different investment scenarios simultaneously without losing data
- Clean and intuitive interface design makes complex financial calculations accessible for casual users
- Aggressive full-screen video advertisements interrupt the user experience and frustrate daily calculation workflows
Single-market publisher, every app ships only to United States.
Based on 1 of 8 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does Micah Wilson compete with?
The rivals identified
Nemeses(2)
This app is the dominant market leader in the specific compound interest niche, boasting a massive user base and consistent update cadence.
Both apps target job seekers with free PDF resume generation tools, creating direct competition for the same user base.
Contenders(3)
A strong direct competitor that bundles compound interest tools within a broader suite of financial utilities.
Both applications target job seekers with AI-driven resume and cover letter generation tools, competing directly for users seeking rapid document creation.
Both apps target job seekers using AI to generate resumes, creating direct competition for users seeking automated document creation.
Same space(10)
An adjacent market leader that converts interest-curious users into active investors through automated micro-investing.
This app serves the same professional document workflow by digitizing physical records into searchable PDFs.
This app captures the post-creation stage of the job hunt by connecting users directly to active employer listings.
This app targets the same job-seeking demographic by providing a library of templates for document creation.
A broad-utility calculator that includes financial modules, competing for the same general-purpose user intent.
This app operates in the same career-preparation space by offering AI-assisted drafting and template-based resume generation.
A niche utility focused on goal-based savings that overlaps with the target app's core functionality.
This app addresses the same user need for job application materials with a focus on ATS-compatible formatting.
An adjacent fintech app focusing on credit and cash flow management rather than long-term investment projections.
A high-end financial platform that serves as an aspirational destination for users who outgrow basic calculators.
The Analyst's Read
The bottom line on Micah Wilson
Bottom line
Micah Wilson is a disciplined indie publisher with a proven track record in high-utility niches. Their ability to maintain a weighted 4.77 rating across a diverse portfolio signals strong product-market fit and technical reliability in the competitive finance and business sectors.
Frequently asked questions
How many apps does Micah Wilson publish?
What kind of apps does Micah Wilson make?
What is Micah Wilson's top app?
In how many countries are Micah Wilson's apps available?
What fed this analysis
- Apps analyzed:
- 8
- With full intel:
- 1
- With overview:
- 8
- Website scraped:
- yes
- Social presence:
- no
