MARLVEL
Michaels Stores icon
Michaels Stores Canada icon

Michaels Stores

For dIY makers, crafters, and hobbyists seeking project supplies and creative inspiration.

Known forMichaels Stores
2apps4.8(270.8K)Shopping

Snapshot

Who is Michaels Stores?

Equipping DIY makers and crafters with a high-utility bridge between digital inspiration and physical retail supplies.

Target audience

DIY makersCraftersHobbyists seeking project supplies

Rivals analysis in progress

Portfolio

Free 2
2
apps
Shopping2

Last updated

Michaels Stores

v26.4.1

4mo ago

Active

Publisher DNA

What defines Michaels Stores?

Publisher DNA

Primary focus

Arts, crafts, and DIY retail

Scale

indie

Target audience

DIY makers, crafters, and hobbyists seeking project supplies and creative inspiration.

Signature Patterns

  • •Strong emphasis on Online-to-Offline (O2O) features like in-store voice search and inventory checks.
  • •Centralized management of loyalty rewards and digital coupons to drive repeat store visits.
  • •Integration of niche services such as custom framing and digital downloads within a single retail interface.
Active

Portfolio momentum

Maintained a high update cadence with 10 releases in the last 6 months for their flagship app, with the most recent update occurring less than 20 days ago.

Last release 19d agoActive apps 1

Portfolio

What does Michaels Stores ship?

Apps

2 apps analysed

Michaels Stores icon
Michaels Stores

Creativity and savings for kids, beginners and experts in arts and crafts

4.8(270.8K)
View Intel →
Michaels Stores Canada icon
Michaels Stores Canada
View Intel →

Analysis in progress

Single-market publisher, every app ships only to United States.

Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

The Analyst's Read

The bottom line on Michaels Stores

Bottom line

Michaels Stores is a dominant incumbent using mobile utility to reinforce its physical retail moat. Their high-rated flagship app demonstrates a successful transition from a simple storefront to a comprehensive project-management tool for the DIY community.

Frequently asked questions

How many apps does Michaels Stores publish?
Michaels Stores has 2 apps tracked by Marlvel, primarily in the Shopping category.
What kind of apps does Michaels Stores make?
Michaels Stores's portfolio is concentrated in Shopping, with an average rating of 4.8/5 across rated apps.
What is Michaels Stores's top app?
By review volume across the portfolio, Michaels Stores is Michaels Stores's best-known app tracked by Marlvel.
In how many countries are Michaels Stores's apps available?
Marlvel has tracked Michaels Stores's apps across 1 country.

What fed this analysis

Apps analyzed:
1
With full intel:
0
With overview:
1
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Michaels Stores, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Michaels Stores intelligence.” Updated 2026-04-28. https://marlvel.ai/publishers/michaels-stores-inc

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Data licensed under CC-BY-NC 4.0