Miele & Cie. KG
For owners of premium Miele domestic appliances seeking remote monitoring and control of home cleaning and kitchen equipment.
Known forMiele app – Smart Home
Miele app – Smart HomeFor owners of premium Miele domestic appliances seeking remote monitoring and control of home cleaning and kitchen equipment.
Miele app – Smart HomeEnabling remote management and monitoring of household appliances for Miele product owners. Providing centralized control over smart home devices.
Target audience
Portfolio
Free 2Last updated
Miele app – Smart Home
v4.17.3
3mo ago
Primary focus
Smart home appliance management
Scale
indie
Target audience
Owners of premium Miele domestic appliances seeking remote monitoring and control of home cleaning and kitchen equipment.
Released 5 updates across 2 apps in the last 6 months, with the primary smart home application receiving a major update within the last 14 days.
2 apps analysed
Encrypted live video streaming for secure home monitoring
Distributed across 19 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data — more coverage rolling in as scans complete · last scanned .
User-sentiment analysis coming soon.
Both apps serve as the primary mobile interface for managing proprietary smart home hardware, requiring users to maintain a persistent connection to a specific ecosystem of connected devices.
Strategic outlook coming soon.
What fed this analysis
This app competes for the same 'smart home dashboard' real estate, offering users a way to visualize data and control notifications through a dedicated hardware display.
This app shares the Miele Scout's focus on monitoring and managing environmental sensor data within a connected home environment.
While focused on aesthetics, it competes for the user's attention within the lifestyle/personalization category by modifying the visual interface of the smartphone.
Tidbyt occupies the same lifestyle niche by providing a programmable, pixel-based display that acts as a central hub for smart home data.
Vestaboard competes for the 'smart home lifestyle' user by offering a high-end, visual messaging interface that requires dedicated app management.
This app targets the lifestyle category by providing structured, daily guidance and community-based interaction, similar to how Miele manages daily cleaning routines.
A lifestyle app that uses AI to manage personal routines and milestones, competing for the user's daily attention and engagement.
