MyLoyal
For frequent customers of specific restaurant chains, bakeries, and retail brands looking for rewards, digital stamp cards, and streamlined ordering.
Bodenhoffs
Snapshot
Who is MyLoyal?
Providing white-label loyalty and engagement platforms for restaurants and retail brands. Helping businesses digitize customer relationships through gamified rewards and mobile ordering.
Target audience
Portfolio
Free 19Last updated
Bodenhoffs
v10.0.1283
7mo ago
Publisher DNA
What defines MyLoyal?
Publisher DNA
Primary focus
Loyalty and engagement apps for the hospitality and retail sector
Scale
studio
Target audience
Frequent customers of specific restaurant chains, bakeries, and retail brands looking for rewards, digital stamp cards, and streamlined ordering.
Signature Patterns
- •Standardized loyalty mechanics including digital stamp cards and points-based rewards
- •High concentration in the Food & Drink category
- •Integration of gamification elements like daily quizzes and tiered membership levels
- •Monetization primarily through free-to-use apps that drive in-store transaction volume
- •Consistent focus on brand-specific digital membership cards
Portfolio momentum
Released 23 updates across 16 apps in the last 6 months, indicating a high-frequency maintenance and feature-rollout cadence.
Portfolio
What does MyLoyal ship?
Apps
19 apps analysed
Analysis in progress
Single-market publisher, every app ships only to United States.
Based on 6 of 19 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States6 / 6
Core markets (6/6 apps)
Rivals
Who does MyLoyal compete with?
The rivals identified
Nemeses(1)
Both applications target local ice cream customers, but Ismageriet focuses on retention through rewards while Ice cream Center prioritizes direct ordering.
Same space(5)
Ambr provides a hardware-integrated alternative to Ismageriet's software-only loyalty system, targeting merchants who prioritize high-speed checkout workflows.
Locardy offers a hardware-free loyalty alternative to Ismageriet, relying on native Apple and Google Wallet passes to remove the barrier of a dedicated app download.
Embargo Wallet acts as a cross-merchant aggregator for loyalty stamps, serving as a digital wallet that competes with Ismageriet's single-brand loyalty focus.
Greene King targets the same casual dining audience as Ismageriet, utilizing gamified retention loops like Pub Match to drive repeat bar-side engagement.
JOE & THE JUICE competes for the same time-sensitive, health-conscious consumer segment by using a three-tier loyalty program to gamify annual purchase volume.
New entrants(1)
7 Brew Coffee captures the same high-frequency beverage consumer as Ismageriet, using a customization engine to drive order value through 20,000+ drink variations.
The Analyst's Read
The bottom line on MyLoyal
Bottom line
MyLoyal is a specialized studio effectively scaling a white-label loyalty product for the Danish hospitality market. Their disciplined focus on high-utility, brand-specific tools provides a stable, if niche, footprint in the local retail ecosystem.
Frequently asked questions
How many apps does MyLoyal publish?
What kind of apps does MyLoyal make?
What is MyLoyal's top app?
In how many countries are MyLoyal's apps available?
What fed this analysis
- Apps analyzed:
- 16
- With full intel:
- 0
- With overview:
- 16
- Website scraped:
- yes
- Social presence:
- yes