+1
Nestlé Purina Petcare Company
For pet owners seeking data-driven health insights for their animals and loyal Purina customers looking for rewards and training resources.
Known for
For pet owners seeking data-driven health insights for their animals and loyal Purina customers looking for rewards and training resources.
Enhancing the bond between pets and owners through digital tools for health tracking, enrichment, and brand loyalty rewards.
Target audience
Portfolio
Free 4Last updated
Petivity
v2.22.0
3mo ago
Primary focus
Digital pet care ecosystem and brand loyalty
Scale
indie
Target audience
Pet owners seeking data-driven health insights for their animals and loyal Purina customers looking for rewards and training resources.
Released 24 updates across 4 apps in the last 6 months, maintaining an intense development cycle for their entire active portfolio.
4 apps analysed
myPurina: The pet supplies app for Purina dog food, cat food, rewards & perks.
AI-driven weight tracking creates a unique medical-grade monitoring moat
Dog GPS tracker & smart activity monitor. Track your pet's location & health
Single-market publisher — every app ships only to United States.
Based on 1 of 4 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
1
Neutral / mixed
0
Negative apps
45/100
Avg sentiment score
Directly competes in the health-tracking niche with a focus on activity monitoring and long-term health trends.
Strategic outlook coming soon.
What fed this analysis
Focuses on the intersection of GPS location tracking and health monitoring, mirroring the target's proactive care mission.
Adjacent smart-pet category focusing on remote interaction and monitoring via video rather than health data.
Operates in the smart pet hardware space, though focused on access control rather than health monitoring.
Rapidly growing monitor app that demonstrates high user engagement and recent feature updates.
