New Marketing Lab
For privacy-conscious iPhone users looking for streamlined tools to manage contacts, calendars, and personal reminders.
Compress Photos & Pictures
Snapshot
Who is New Marketing Lab?
Providing privacy-conscious iOS utility tools to help users manage personal data and important dates without cloud-dependency.
Target audience
Portfolio
Free 12Last updated
Compress Photos & Pictures
v3.3
11mo ago
Publisher DNA
What defines New Marketing Lab?
Publisher DNA
Primary focus
iOS utility and productivity tools
Scale
indie
Target audience
Privacy-conscious iPhone users looking for streamlined tools to manage contacts, calendars, and personal reminders.
Origin
Operates under the consumer-facing brand Six Star Apps.
Signature Patterns
- •Focus on single-purpose utility applications
- •Emphasis on data privacy and local-only processing for sensitive contact information
- •Deep integration with native iOS Contacts and Calendar systems
- •Clean, functional UI designed for quick, three-tap workflows
Portfolio momentum
Maintained a consistent update cadence with 2 releases across their portfolio in the last 6 months, including a major update within the last 15 days.
Portfolio
What does New Marketing Lab ship?
Apps
12 apps analysed
Automated contact ingestion reduces initial onboarding friction.
- Simple and elegant birthday reminder interface helps forgetful users track important dates for family and friends
- Intrusive and inappropriate advertisements including explicit imagery disrupt the user experience and create safety concerns
Analysis in progress
Analysis in progress
Analysis in progress
Specialized bulk-editing features create a defensible utility for professional photographers.
- Core metadata editing functionality provides utility for users needing to manage photo information
- Aggressive full-screen advertisements interrupt workflow and make the interface difficult to navigate
Single-market publisher, every app ships only to United States.
Based on 3 of 12 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States3 / 3
Core markets (3/3 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
2
Negative apps
35/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does New Marketing Lab compete with?
The rivals identified
Nemeses(2)
This app dominates the niche with massive scale and a high-frequency update cadence that keeps it at the top of search results.
This app competes by capturing the same utility-focused user base that manages image metadata and file organization, often serving as the primary tool for users who frequently edit and share screenshots.
Contenders(5)
A direct thematic competitor that focuses specifically on birthday management and card integration.
This app competes for the same mobile photography audience by providing post-capture utility, specifically focusing on printing and layout management.
It is a direct functional competitor that focuses specifically on the inspection and editing of photo metadata.
It competes by targeting the visual customization needs of power users who frequently edit screenshots for professional or social sharing.
It competes by offering a robust suite of image manipulation tools that often overlap with the needs of users who manage metadata alongside file dimensions.
Same space(9)
Competes by bundling birthday reminders into a comprehensive daily planner and task management suite.
It competes for the same user base interested in image-centric utilities and reverse-lookup capabilities within the browser.
It is a staple tool for the same photography demographic, focusing on technical exposure data rather than file-level metadata.
A massive platform-level competitor that includes birthday reminders as a native, zero-friction feature.
It competes for the attention of serious mobile photographers who require advanced control over their capture and post-processing workflows.
It serves the same professional and enthusiast photography audience by providing essential planning data for outdoor shoots.
It provides technical utility for photographers, sharing the same user base that values precise control over image data.
Serves the professional contact management space where birthday tracking is a secondary but critical feature.
It focuses on the automated application of metadata overlays, which is the inverse of the target app's removal functionality.
New entrants(2)
This newcomer targets the creative side of the photo-editing market, focusing on personalization and widget-based content.
It enters the photo/video space by offering automated stabilization tools that solve a common pain point for mobile videographers.
The Analyst's Read
The bottom line on New Marketing Lab
Bottom line
New Marketing Lab is a specialized indie publisher with a clear focus on privacy-centric utilities. Their ability to maintain high user sentiment in the competitive utility category suggests a strong product-market fit for their 'local-first' data philosophy.
Frequently asked questions
How many apps does New Marketing Lab publish?
What kind of apps does New Marketing Lab make?
What is New Marketing Lab's top app?
In how many countries are New Marketing Lab's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 0
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- no