New Zealand Post
NZ Post
Publisher DNA
What defines New Zealand Post?
AI intelligence is not yet available for New Zealand Post. The portfolio data below is up to date.
Portfolio
What does New Zealand Post ship?
Apps
1 app analysed
- Direct integration with national postal logistics data [Platform: iOS/Android]
- Login and parcel linking failures
Single-market publisher, every app ships only to United States.
Based on 1 of 1 app with localized market data · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
45/100
Avg sentiment score
Rivals
Who does New Zealand Post compete with?
The rivals identified
Nemeses(1)
17TRACK competes with NZ Post by providing a centralized tracking interface for multi-carrier shipments, which directly addresses the manual linking friction that drives NZ Post users to seek third-party alternatives.
Contenders(10)
Both apps target users managing parcel deliveries, but Paketverfolgung & Parcel Track captures high-frequency shoppers by removing the account registration friction that causes manual linking failures in NZ Post.
Both apps function as national logistics utilities for residents and small businesses, competing for the same high-frequency parcel tracking and mail management user segment.
Both apps target frequent online shoppers needing parcel status updates, but pkge Mobile aggregates multiple global carriers while NZ Post is limited to its own national logistics data.
Both apps target parcel tracking users, with Post Track offering universal carrier detection that overlaps with the core parcel management utility of NZ Post.
MyDTDC competes with NZ Post by providing a digital-first logistics interface for parcel management, targeting the same high-frequency user segment that requires doorstep pickup and tracking. Both apps function as primary logistics utilities for their respective national markets, creating a direct overlap in core parcel-tracking utility.
Both apps target e-commerce shoppers and parcel recipients, competing for the primary interface used to monitor delivery status. They overlap in the core utility of providing shipment milestone notifications.
Both apps target users managing parcel deliveries, with the rival competing for the high-frequency shopper segment through multi-carrier tracking capabilities that NZ Post currently lacks.
Parcel Pending competes by managing physical locker access for package retrieval, creating a functional overlap for users who receive parcels in shared residential or commercial lockers. This creates a direct alternative for the final-mile delivery experience.
ParcelTrack competes by aggregating tracking data from over 50 delivery services into a single interface, directly addressing the manual parcel linking friction that drives users away from the national utility app.
Parcel Pending competes by capturing the high-frequency last-mile delivery segment through specialized locker hardware, directly addressing the contactless locker access gap identified in the NZ Post feature set.
Same space(17)
Qased offers a technology-enabled logistics platform for the Afghan market, replacing manual courier processes.
Parcels Hub aggregates international and domestic tracking data, reducing reliance on individual carrier websites.
AfterShip provides a centralized tracking dashboard that reduces the need for carrier-specific apps like NZ Post.
Package Tracker provides an ad-free tracking utility that competes for the attention of users managing multiple global shipments.
Package Tracker: Shipments aggregates global carrier data to simplify the post-purchase experience for frequent online shoppers.
Australia Post serves as the direct national logistics equivalent to NZ Post, demonstrating how infrastructure integration drives retention.
Packy offers a centralized tracking solution for users who want to monitor multiple carriers in one dashboard.
Fast Post provides a location-based utility for finding postal services, serving a similar user need for physical branch access.
Die Schweizerische Post functions as a national postal utility for Switzerland, mirroring the service model of NZ Post.
EE manages telecom accounts, representing a different utility category that competes for screen time on user devices.
pARcel solves pre-shipping measurement friction, serving a niche segment of the logistics workflow.
Parcel provides a dedicated tracking interface for Apple users that aggregates data across 300+ carriers.
Deliveries offers a cross-platform tracking utility that functions as a personal dashboard for diverse shipments.
Route aggregates global carrier data, competing with NZ Post for the high-frequency shopper segment.
TrackParcel targets power users with high-fidelity status visibility, competing for the same high-frequency shipping demographic.
Parcel Smart provides a centralized tracking interface that competes with NZ Post for users managing multiple shipments.
Informed Delivery provides mail-scanning utility that creates high switching costs, similar to the defensive utility role of NZ Post.
New entrants(2)
Package Tracker - Find Parcel centralizes tracking data for users who manage multiple shipments, competing with NZ Post's tracking utility.
Package Tracker & Parcel Track acts as a centralized tracking hub for users who want to avoid jumping between carrier websites.
