NHN
For general consumers utilizing financial/lifestyle tools and casual-to-midcore gamers interested in strategy and card games.
Snapshot
Who is NHN?
Providing digital financial management and entertainment services through a diverse portfolio of mobile applications.
Target audience
Portfolio
Free 24Last updated
한게임 신맞고 : 대한민국 원조 고스톱
v1.11.50
5mo ago
Publisher DNA
What defines NHN?
Publisher DNA
Primary focus
Lifestyle utilities and competitive mobile gaming
Scale
studio
Target audience
General consumers utilizing financial/lifestyle tools and casual-to-midcore gamers interested in strategy and card games.
Signature Patterns
- •Heavy reliance on freemium monetization models across both gaming and utility categories
- •Integration of social and competitive features like real-time battles and alliance systems
- •Diverse portfolio spanning lifestyle, finance, and multiple gaming sub-genres
- •High-frequency update cadence across both legacy and new titles
Portfolio momentum
Released 70 updates across 14 active apps in the last 6 months, indicating a high-frequency development cycle.
Portfolio
What does NHN ship?
Apps
24 apps analysed
Form alliance & build strong army of soldiers that will lead you to 100% victory
Asynchronous PvP mechanics drive consistent ad inventory.
- Tactical depth in unit deployment
- Progression friction in later stages
Analysis in progress
Analysis in progress
Analysis in progress
Analysis in progress
Single-market publisher, every app ships only to United States.
Based on 2 of 24 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
0
Negative apps
65/100
Avg sentiment score
Rivals
Who does NHN compete with?
The rivals identified
Nemeses(1)
Mob Control dominates the casual strategy space by leveraging hyper-growth mechanics that directly compete for the same time-sensitive, PvP-focused mobile gamer demographic as GUNS UP!.
Contenders(3)
This app competes for the same core RTS audience by offering a similar blend of hero-led combat and lane-based tower defense mechanics.
Modern Command targets the same military-themed tower defense audience but focuses on a more traditional, static base-defense experience.
Mission 007 overlaps with the target app's tower defense roots but applies a rogue-lite progression structure to the genre.
Same space(4)
This title is a direct competitor in the mobile RTS space, leveraging a major IP to capture the same competitive PvP audience.
This app competes for the same military-strategy demographic but shifts the focus toward long-term MMO-style territorial control.
Art of War 3 provides a more traditional, PC-style RTS experience on mobile, appealing to the same tactical-minded player base.
War Alliance occupies the same niche of real-time squad-based combat, requiring players to manage both units and hero positioning.
New entrants(2)
Block Clashers enters the market with a unique block-based aesthetic, aiming to disrupt the tower defense genre with merging mechanics.
Worldfront is a new entrant focusing on 3D faction-based combat, challenging the target's position in the mobile RTS landscape.
The Analyst's Read
The bottom line on NHN
Bottom line
NHN Corp. operates as a mature publisher leveraging a centralized financial ecosystem to support a wide-ranging app portfolio. Their ability to maintain high-frequency updates across disparate categories suggests a well-resourced development infrastructure, though their long-term success depends on balancing the lifecycle of their live-service games.
Frequently asked questions
How many apps does NHN publish?
What kind of apps does NHN make?
What is NHN's top app?
In how many countries are NHN's apps available?
What fed this analysis
- Apps analyzed:
- 15
- With full intel:
- 1
- With overview:
- 15
- Website scraped:
- yes
- Social presence:
- yes