EVA AI Chat Companion icon
EVA AI Soulmate icon

Novi

For individuals seeking interactive, personalized AI companionship and roleplay-style engagement.

2apps4.3(24.5K)Lifestyle

Snapshot

Who is Novi?

Providing interactive AI companionship through evolving digital relationships. Designed for users seeking personalized, roleplay-style engagement.

Target audience

Individuals seeking interactivePersonalized AI companionshipRoleplay-style engagement

Top rival

HEARTBIT

Other rivals

Portfolio

Free 2
2
apps
Lifestyle1

Last updated

EVA AI Soulmate

v3.126.0

5mo ago

Intense

Publisher DNA

What defines Novi?

Publisher DNA

Primary focus

Lifestyle · AI-driven chatbot companions

Scale

indie

Target audience

Individuals seeking interactive, personalized AI companionship and roleplay-style engagement.

Signature Patterns

  • •Utilizes a freemium pricing model with gated progression features.
  • •Focuses on dynamic, evolving dialogue systems to simulate companionship.
  • •Integrates gamified relationship mechanics to drive user retention.
  • •Targets the niche of AI-based social and lifestyle interaction.
Intense

Portfolio momentum

The publisher maintains an intense development pace with 12 releases in the last 6 months for their single active application.

Last release 0d agoActive apps 1

Portfolio

What does Novi ship?

Apps

2 apps analysed

Rivals

Who does Novi compete with?

The rivals identified

Same space(5)

HEARTBIT

known forCouple Joy - Relationship App

1 app4.7Lifestyle

Couple Joy competes for the same user time by providing structured relationship-building mechanics that mirror the progression systems found in AI companion apps.

InfiniteIntel

known forGlimr - Date Fun, Meet Real

2 apps4.2Lifestyle

Glimr targets the same audience seeking meaningful connection, but focuses on human-to-human storytelling rather than AI-driven companionship.

UltraMatrix

known forUniee: Easy Chat & Local Date

1 app4.1Lifestyle

Uniee serves users looking for deeper conversational engagement, acting as a social alternative to the simulated intimacy of AI companions.

VIRTULINK TECHNOLOGY

known forNiko - Video Chat, Share Fun

1 app2.0Lifestyle

Niko provides a real-time social space that competes with AI companions by offering live human interaction for users seeking connection.

Wachanga

known forChatGO - ChatBot AI

2 apps4.7Lifestyle

ChatGO provides a utility-focused AI experience that contrasts with the emotional, roleplay-centric design of EVA AI Soulmate.

The Analyst's Read

The bottom line on Novi

Bottom line

Novi Limited is a single-app studio heavily invested in the AI-companion niche, demonstrating high development velocity to maintain user engagement. Their success is tied to the continued market appetite for parasocial AI interactions, balanced against the risks of operating in a highly scrutinized category.

Frequently asked questions

How many apps does Novi publish?
Novi has 2 apps tracked by Marlvel, primarily in the Lifestyle category.
What kind of apps does Novi make?
Novi's portfolio is concentrated in Lifestyle, with an average rating of 4.3/5 across rated apps.
What is Novi's top app?
By review volume across the portfolio, EVA AI Soulmate is Novi's best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
1
With full intel:
0
With overview:
1
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Novi, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Novi intelligence.” Updated 2026-05-08. https://marlvel.ai/publishers/novi-limited

See methodologyContact support

Data licensed under CC-BY-NC 4.0