For privacy-conscious individuals seeking to secure personal media and sensitive applications from unauthorized physical access to their devices.
Providing privacy-focused mobile utilities to secure personal media and sensitive data. Helping users protect their digital footprint through encrypted storage and app-level security.
Target audience
Primary focus
Privacy and security utilities
Scale
indie
Target audience
Privacy-conscious individuals seeking to secure personal media and sensitive applications from unauthorized physical access to their devices.
Origin
Beijing Lexing Yingda Technology Co., Ltd. operates as the entity behind the Vault brand.
1 app analysed
Established market presence since 2012
User-sentiment analysis coming soon.
Strategic outlook coming soon.
What fed this analysis
Active nemesis
Other rivals
Portfolio
Free 1Last updated
Vault - Hide photos & videos
v4.6.36
4mo ago
With only one app in the portfolio and a single release in the last six months, the publisher maintains a stable but low-frequency development cycle.
A lightweight utility from the NewSoftwares portfolio that captures users looking for simple file management.
A long-standing peer with 24k reviews that maintains a steady presence in the 'Photo & Video' category.
A top-tier security utility in the same Productivity category that offers broader data protection beyond just media.
A newer entrant (2020) with a recent update and a unique 'hidden' bundle ID strategy.
Targets a professional audience with a 'Manager' positioning, differentiating from the target's general productivity angle.
A massive market leader with high update velocity (10 releases) focusing on cloud-sync reliability and brand trust.
The dominant incumbent with over 1M reviews and an industry-leading 14-release cadence in the last 6 months.
A legacy media-safe app with a built-in browser, though currently stagnant with zero recent releases.
A utility-focused alternative that prioritizes folder-based organization over the target's 'Vault' branding.
An emerging threat with strong recent development activity and a release in the last 3 months.