On AG
For performance runners and athletes seeking high-end gear, along with retail partners and professional athletes in the On 360 support program.
On: Shop Shoes & Apparel
Snapshot
Who is On AG?
Providing athletes and fans with high-performance footwear and apparel through a personalized digital shopping and support ecosystem.
Target audience
Rivals analysis in progress
Portfolio
Free 5Last updated
On: Shop Shoes & Apparel
v1.54.1
5mo ago
Publisher DNA
What defines On AG?
Publisher DNA
Primary focus
Performance footwear and apparel ecosystem
Scale
indie
Target audience
Performance runners and athletes seeking high-end gear, along with retail partners and professional athletes in the On 360 support program.
Signature Patterns
- •Direct-to-consumer (DTC) focus with a 100% free-to-access app model
- •High-frequency update cadence for the flagship commerce title
- •Portfolio diversification into B2B and athlete-specific utility tools
- •Integration of premium brand collaborations into digital assets
Portfolio momentum
Released 22 updates across 5 apps in the last 6 months, with the flagship title updated within the last 14 days.
Portfolio
What does On AG ship?
Apps
5 apps analysed
![On Showtime [UNLISTED] icon](https://is1-ssl.mzstatic.com/image/thumb/Purple221/v4/6f/b5/76/6fb57670-4f36-3fc1-4559-181090e98153/AppIcon-0-0-1x_U007epad-0-10-0-85-220.png/96x96bb.jpg)
Distributed across 15 markets, strongest in Europe.
Based on 2 of 5 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- United States2 / 2
- Brazil1 / 2
- Canada1 / 2
Europe (8)
- France1 / 2
- Germany1 / 2
- Italy1 / 2
- Netherlands1 / 2
- Portugal1 / 2
›+3 more europe markets
- Spain1 / 2
- Sweden1 / 2
- United Kingdom1 / 2
Asia-Pacific (4)
- Australia1 / 2
- Japan1 / 2
- Singapore1 / 2
- South Korea1 / 2
Core markets (2/2 apps)
The Analyst's Read
The bottom line on On AG
Bottom line
On AG is successfully translating its premium brand equity into a high-performing mobile commerce channel. Their disciplined focus on utility and athlete support suggests a long-term strategy of deepening customer loyalty rather than just driving transactions.
Frequently asked questions
How many apps does On AG publish?
What kind of apps does On AG make?
What is On AG's top app?
In how many countries are On AG's apps available?
What fed this analysis
- Apps analyzed:
- 5
- With full intel:
- 0
- With overview:
- 5
- Website scraped:
- yes
- Social presence:
- yes