Optum
For health plan members seeking to manage prescriptions, drug costs, and home delivery orders digitally.
OptumRx
Snapshot
Who is Optum?
Helping healthcare members manage pharmacy benefits and prescriptions through integrated digital tools.
Target audience
Portfolio
Free 3Last updated
OptumRx
v4.54.0
5mo ago
Publisher DNA
What defines Optum?
Publisher DNA
Primary focus
Medical utility and pharmacy benefit management
Scale
indie
Target audience
Health plan members seeking to manage prescriptions, drug costs, and home delivery orders digitally.
Portfolio momentum
Released 8 updates for their single active title in the last 6 months, indicating a high-maintenance development cycle.
Portfolio
What does Optum ship?
Apps
3 apps analysed
The Optum Bank app helps you manage your health care accounts easier and faster.
- Specialized HSA/FSA administration creates high switching costs for enterprise-linked users.
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Analysis in progress
Single-market publisher, every app ships only to United States.
Based on 2 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States2 / 2
Core markets (2/2 apps)
Rivals
Who does Optum compete with?
The rivals identified
Nemeses(1)
Birbank competes directly by offering a high-utility financial ecosystem that captures the same user base seeking digital card management and transaction efficiency.
Contenders(4)
Alight directly targets the health savings and benefits administration space, making it a direct functional competitor to Optum.
Flash competes by streamlining corporate benefits and expense management, directly overlapping with the administrative side of Optum's health accounts.
FYRST competes by integrating banking with accounting tools, appealing to users who need financial management beyond simple balance tracking.
SAB Mobile competes for the same professional demographic by offering comprehensive dashboarding and secure account management features.
Same space(4)
This app addresses the micro-transaction and bill-splitting needs that often intersect with personal finance management.
This app provides specialized financial forecasting for a specific demographic, similar to Optum's health-focused niche.
Dollarbird offers a calendar-centric approach to budgeting, competing for the user's time spent on financial planning.
Splid provides specialized group financial tracking, serving as a functional alternative for users managing shared expenses.
New entrants(2)
This newcomer targets automated ledger management, a core component of personal financial tracking.
GovAid targets the intersection of government benefits and financial eligibility, mirroring Optum's health-benefit focus.
Frequently asked questions
How many apps does Optum publish?
What kind of apps does Optum make?
What is Optum's top app?
In how many countries are Optum's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- no